Listen to interviews with some of the top real estate and business leaders and professionals around with this podcast.
Episodes
Wednesday Aug 24, 2016
Wednesday Aug 24, 2016
I think we all have a love/hate relationship, myself included, with Zillow. That’s what makes having Zillow’s own Jay Thompson as a guest on my show so valuable! Jay explained what Zillow brings to the table in terms of benefiting agents, consumers, and Zillow alike.
The biggest problem most real estate agents have with Zillow is the fear they will take over the industry and make real estate agents obsolete. As Jay said, “There is no success in eliminating our customers.” A big part of their revenue is the impressions and advertisements agents pay for. Zillow strives to bring consumers and agents together to form connections. It is OUR job as agents to step up our game, take those connections, and use our expertise to land that sale!
Not only did I learn so much more about Zillow and everything they have to offer, but Jay shared some great tips on how to utilize the site for free advertisement, establish a greater presence online, and ultimately gain leads without paying a dime! Take a listen and leave us some feedback; we’d love to hear from you!
Show Features
Here are some of the key takeaways you get from this episode.
- Profiting from a Process
- The Fortune in the Follow-Up
- Ins & Outs of Zillow Reviews
- The Value of a Quick Response
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Tuesday Aug 16, 2016
Tuesday Aug 16, 2016
As real estate agents, we all invest in some sort of individual marketing- from monthly mailers to daily posts on social media. Technology has provided real estate agents with SO many platforms and opportunities to market ourselves, but where do we even begin?!
Have you ever looked up a book on Amazon and then logged into Facebook the next day only to find that same book advertised in your feed? How did they know?! That’s part of big data and if used correctly, it could drive the real estate industry home!
Imagine someone browsing through listings online, suddenly you get a notification that a potential consumer is interested in buying/selling a home. You go to Facebook, send a friend request, start to build a relationship, and when they’re ready to commit you're right there as if fate drove that real estate agent to add that person on Facebook the SAME DAY they were browsing the internet for homes. GAME CHANGING!
Big data is only one of the many ideas Nelle shared about the direction our industry is headed and what kind of outlet every agent should be investing their marketing budget into. Find out more as Nelle and I share all the benefits technology has to offer and how your marketing choices can give you an advantage our industry continues to progress.
Show Features
Here are some of the key takeaways you get from this episode.
- The Importance of Content
- Knowing Your Target Audience
- Getting a Jump on Big Data Marketing
- The Key Element of Success
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Wednesday Aug 10, 2016
Wednesday Aug 10, 2016
Feng Shui is something I have always been curious about, but never knew much about, which is why it was SUCH a privilege to have Feng Shui expert Steve Kodad as a guest on my show.
As Steve said in our interview, “Feng Shui is a lot of commonsense and determining how people are going to react” - which is the essence of selling a home! The flow of the house, the smell, the lack of personal items that give the buyer the freedom to picture themselves in that home, are all factors we as realtors already take into consideration when selling a home that happen to be key components of Feng Shui. See, we’re already using Feng Shui without even realizing it!
Take a listen to hear to learn more about the vital role Feng Shui can play in selling a home quickly and efficiently. When done correctly, these helpful tips can lead to more money and less frustration - which is ultimately what we all hope for!
Show Features
Here are some of the key takeaways you get from this episode.
- 8 Most Impressionable Moments Every Buyer Experiences
- The 5 Big D's
- How to Draw a Buyer in Before They Walk in the Door
- The Importance of Using the Five Elements
Show Links
Friday Aug 05, 2016
Friday Aug 05, 2016
What a perfect week to share my podcast episode with the lovely Katie Lance! As the former chief strategist for Inman News and current CEO& Owner of Katie Lance Consulting, a social media marketing firm, she has SO much to offer on all things technology and social media based!
There are still so many questions out there when it comes to social media. Where do I start? How do I take it to the next level? How do I get more likes? These are questions we all ask ourselves whether we’ve been on various social media platforms for years or are just starting out. Katie shares the answers to some of these questions as well as some really valuable nuggets that will change the way you approach social media and the presence you are creating for yourself.
One of the best things you can do when approaching social media is have a strategy. Think about where you want the conversation to go not just today, but 30-60 days from now. Don’t be afraid of the camera or being real. Just get out there and do it!
Katie has a FREE content grid that she created that gives you about 30 ideas on what to post to Facebook for those of you wondering where to begin. Super helpful! Click HERE to get yours!
Show Features
Here are some of the key takeaways youget from this episode.
- Biggest Mistake Agents & Brokers Make On Social Media
- How to Develop a Larger Following
- The Value of Facebook Live for Real Estate
- Two Key Components to Social Media
Tuesday Aug 02, 2016
Tuesday Aug 02, 2016
Long time realtor and entrepreneur, Andrew Gavin, reminded me how fortunate we are to work in the real estate industry and all the incredible opportunities we are given that can make a difference in other people’s lives. Founder of the “Bikes 4 Kids Charity,” Andrew shared with me all the amazing work he is doing to make sure children get to experience the privilege of owning a bike. As someone that received a bike from a charitable program at a young age, I was truly touched by his story and his generous work.
We work in an industry where we have the opportunity to make a great deal of money. What we do with that opportunity is what really matters. There are SO many people in need in this world and it is our obligation within the real estate community to give back and impact someone’s life for the better. There is no greater joy than helping someone else. We do it every day, but why stop at selling homes when the chance to make a difference is right in front of us?
What can you do to give back? As Andrew said in our podcast, “sometimes it’s a simple as buying a pencil.”
If you are interested in starting your own charity but don’t know where to start, Andrew has supplied us with a “How To” file to help you or someone you know get started in pursing your passion and helping a community in need.
Wednesday Jul 27, 2016
Wednesday Jul 27, 2016
I could not be more thrilled to have Bill Crane back on the show for another FANTASTIC interview! As a fellow coach and recent author of the book “Generating New Clients,” we never run out of concepts to discuss and tips to share!
As realtors, we spend almost all of our time focusing on the profit, but that’s not always a bad thing. It sounds selfish, right? What about the clients? What about their needs? Well that’s just it. It’s not about choosing between commission and the client; it’s about recognizing they go hand in hand. Without a profit for both yourself AND your client, there would be no transaction to begin with and no business to grow! The key is in the quality of service you provide while striving for that mutual profit.
Listen as we discuss the importance of valuing our clients and ensuring we are the only ones they ever want to do business with again.
Show Features
Here are some of the key takeaways you get from this episode.
· Key Components for Marketing
· How to Master Your Craft
· The Importance of a Profit
· Two Rules for Succeeding in Business