I think we all have a love/hate relationship, myself included, with Zillow. That’s what makes having Zillow’s own Jay Thompson as a guest on my show so valuable! Jay explained what Zillow brings to the table in terms of benefiting agents, consumers, and Zillow alike.
The biggest problem most real estate agents have with Zillow is the fear they will take over the industry and make real estate agents obsolete. As Jay said, “There is no success in eliminating our customers.” A big part of their revenue is the impressions and advertisements agents pay for. Zillow strives to bring consumers and agents together to form connections. It is OUR job as agents to step up our game, take those connections, and use our expertise to land that sale!
Not only did I learn so much more about Zillow and everything they have to offer, but Jay shared some great tips on how to utilize the site for free advertisement, establish a greater presence online, and ultimately gain leads without paying a dime! Take a listen and leave us some feedback; we’d love to hear from you!
Here are some of the key takeaways you get from this episode.