Listen to interviews with some of the top real estate and business leaders and professionals around with this podcast.
Episodes
Wednesday Sep 28, 2016
Wednesday Sep 28, 2016
What a pleasure finally connecting with Steve Jolly! We run in many of the same circles, it's crazy it took us this long to meet! As a marketing expert, Steve gives us a sneak peek behind his own marketing plan and how he builds and maintains relationships that lead him to more sales.
Technology is a real estate agent’s marketing dream! The number of platforms available to agents for marketing themselves for FREE is at an all time high. Email, text, websites, social media...but where to begin?! Before you do anything, you have to know your target audience! It makes establishing that relationship and connection SO much easier. Give them a peek behind that happy social media curtain, show them vulnerability, there is value in compelling your audience to not only desire to work with you, but to know you personally.
Take a listen as Steve shares more about getting to know your audience, the fortune in the follow up, and the value of building relationships with prospects that ultimately leads to conversion and forever clients.
Show Features
Here are some of the key takeaways you get from this episode.
- The Biggest Mistake in Marketing & How to Correct It
- How to Find a 5 Star Prospect
- 4 Key Steps for Marketing Yourself
- The Importance of Knowing Your Audience
Show Links
Wednesday Sep 21, 2016
Wednesday Sep 21, 2016
I am completely fascinated by what Billy Ekofo, lead manager at Century 21 Redwood in Virginia, is contributing to the real estate industry.Like so many before him, he was hesitant about becoming a real estate agent, but with a little push he took that leap of faith and we are grateful he did! He is the matchmaker of real estate connecting leads with the perfect agent. I think we all could use a Billy!
Real estate is certainly a numbers game, but I think we get too caught up in getting to that next sale that we forget why we got into real estate in the first place…to help people! It is just as important to treat a $1,000,000 lead the same as a $200,000 lead. Every lead is looking for the same thing, a place to call home and someone to help them find it.
Not every prospect is ready to buy/sell the second you meet with them, but establishing a relationship and building a rapport can lead to a sale. We have to change our instant gratification mindset, give the client value and a reason to come back to us when they are ready to take that leap. If you treat each lead like the people they are, the more likely you will have not only repeat business, but referrals because they trust you and the relationship you took the time to establish with them.
Listen as Billy shares more about the importance of following up with your leads, having patience during the process, and continuing to give value whether they are ready to buy tomorrow or 6 months from now. He’s the magician of leads so take a listen and learn some magic!
Show Features
Here are some of the key takeaways you get from this episode.
- 3 Steps for Conversion
- The Importance of Being Patient
- The Fortune in the Follow-Up
- Why Client/Agent Relationships are Valuable
Wednesday Sep 14, 2016
Wednesday Sep 14, 2016
It was an absolute pleasure speaking to Josh Anderson this week! He and his team are located in the Nashville, Tennessee area and they are KILLING it when it comes to agent referrals. Last year alone, they closed 48 transactions from agent referrals around the country. WOW!
How do you get that many referrals from other agents? It helps when you live in a desirable area that many people are moving to. However, networking and keeping in contact with his database are things that he is dedicating his time to each month, which most agents push aside. Making calls, knocking on doors, sending newsletters to your database…these are all basics when it comes to lead generation, but it’s usually the first thing to go when business picks up.
Josh’s business has excelled because the basics is the one thing he does not compromise. He shared a great quote that only continues to prove true through his success, “The basics are always going to work and they’re always going to win.” Lead generation ultimately costs you nothing but your time. While time is valuable, is it more valuable than your next commission check?
Listen to hear more AWESOME nuggets from someone who’s taking the basics and making it work!
Show Features
Here are some of the key takeaways you get from this episode.
- The Importance of Over Communication
- 3 Key Components of Real Estate
- Adding Value to Your Business
- Fixing Your Problems through Lead Generation
Show Links
Wednesday Sep 07, 2016
Wednesday Sep 07, 2016
What do you get when you put three Italian real estate agents on the phone? A loud, passionate conversation where we all spill out AWESOME information at the same time! It was so fun chatting with multi-family investing experts Jake & Gino! These guys are kicking a** and taking names in the commercial real estate world!
If you’re like me, I wouldn’t even know where to begin when it comes to multi-family investing. They shared with me the framework for getting started, where money and skill set come into play, and the importance of finding the right deal. Ultimately, if you want to get into the commercial game, the best thing you can do is start. Push yourself to find that deal, develop those relationships with commercial brokerages, and figure it out. The more you try the more you learn.
We have to stop telling ourselves, from investments to loans, from commercial to residential real estate that we’ll never move forward because we don’t know how to do something therefore we CAN’T do it. You may not know how to do something NOW, but you can ALWAYS learn. Take a listen, we packed this podcast full of such great information you’ll definitely want to grab that notepad and take some notes!
Show Features
Here are some of the key takeaways you get from this episode.
- Being Successful in Your Own Niche
- Why Education is Key
- The Importance of Doing Your Due Diligence
- How to Look at Problems as Opportunities
Show Links
- Jake & Gino
- Gino's Family
- Wheelbarrow Profits by Jake & Gino
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Tuesday Aug 30, 2016
Tuesday Aug 30, 2016
I took SO many notes while chatting with hiring expert,Christy Grossman. Now there’s a woman that knows how to hire and train a GREAT team!
There comes a point in our business where we get so inundatedthat the only way we can continue to succeed at that next level is by hiring someoneto help us maintain it. Our tendency is to either hire the first person thatwalks by or the first person we hit it off with. Like with everything, having ahiring process in place is what can make that hire not only work, but last.
Christy shares amazing tips on how to develop that processand explains why taking the time to train an assistant is worth the investment.If you are on the fence about when to hire, knowing who’s going to be profitablefor your business, or how to develop that hiring process, look no further;Christy’s advice will set you in the right direction. Grab a pen and take somenotes, it’ll definitely be worth your time!
Show Features
Here are some of the key takeaways youget from this episode.
- 3 Key Components for Hiring an Assistant
- How to Expand Your Team
- Hiring with a Purpose
- Knowing When to Hire
Wednesday Aug 24, 2016
Wednesday Aug 24, 2016
I think we all have a love/hate relationship, myself included, with Zillow. That’s what makes having Zillow’s own Jay Thompson as a guest on my show so valuable! Jay explained what Zillow brings to the table in terms of benefiting agents, consumers, and Zillow alike.
The biggest problem most real estate agents have with Zillow is the fear they will take over the industry and make real estate agents obsolete. As Jay said, “There is no success in eliminating our customers.” A big part of their revenue is the impressions and advertisements agents pay for. Zillow strives to bring consumers and agents together to form connections. It is OUR job as agents to step up our game, take those connections, and use our expertise to land that sale!
Not only did I learn so much more about Zillow and everything they have to offer, but Jay shared some great tips on how to utilize the site for free advertisement, establish a greater presence online, and ultimately gain leads without paying a dime! Take a listen and leave us some feedback; we’d love to hear from you!
Show Features
Here are some of the key takeaways you get from this episode.
- Profiting from a Process
- The Fortune in the Follow-Up
- Ins & Outs of Zillow Reviews
- The Value of a Quick Response
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