The Open House Strategy That Built a Top 1% Agent

I'm joined by the dynamic Cyndy Silva. Cindy is a multi-Icon eXp agent and the founder of the Cyndy Silva Realty Group, brokered by eXp Realty of California

Cyndy has more than 25 years of experience in the housing industry and brings a rare, full-spectrum understanding of real estate from the ground up. I learned that her background includes working on the construction side of the industry. She worked for a glass shop called Oldtown Glass in Marin County, where they worked for celebrities. We talked about how she did work for Andre Agassi and George Lucas. Cyndy is also a graduate of Harvard Business School's mastery and negotiation program.

Cyndy, who ranks in the top 1% of agents, discusses her journey from the construction industry to becoming a top agent. She offers valuable tips for new agents, emphasizing the importance of giving 110%, being comfortable in front of strangers, and how open houses are a powerful way to build a database.

Cyndy also shared her strategy for open houses and client engagement, including:

• Not pressuring people for anything in an open house.
• Welcoming people first.
• Starting a conversation that has nothing to do with real estate, such as asking if they are "familiar with this neighborhood".
• Giving clients a "pop by" item that is tangible and has her name on it, like hand sanitizer, which can be purchased for pennies after a holiday sale.
• Never leaving an open house early, as often the biggest clients come in at the last minute.

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