Listen to interviews with some of the top real estate and business leaders and professionals around with this podcast.
Episodes
Wednesday Sep 28, 2016
Wednesday Sep 28, 2016
What a pleasure finally connecting with Steve Jolly! We run in many of the same circles, it's crazy it took us this long to meet! As a marketing expert, Steve gives us a sneak peek behind his own marketing plan and how he builds and maintains relationships that lead him to more sales.
Technology is a real estate agent’s marketing dream! The number of platforms available to agents for marketing themselves for FREE is at an all time high. Email, text, websites, social media...but where to begin?! Before you do anything, you have to know your target audience! It makes establishing that relationship and connection SO much easier. Give them a peek behind that happy social media curtain, show them vulnerability, there is value in compelling your audience to not only desire to work with you, but to know you personally.
Take a listen as Steve shares more about getting to know your audience, the fortune in the follow up, and the value of building relationships with prospects that ultimately leads to conversion and forever clients.
Show Features
Here are some of the key takeaways you get from this episode.
- The Biggest Mistake in Marketing & How to Correct It
- How to Find a 5 Star Prospect
- 4 Key Steps for Marketing Yourself
- The Importance of Knowing Your Audience
Show Links
Wednesday Sep 21, 2016
Wednesday Sep 21, 2016
I am completely fascinated by what Billy Ekofo, lead manager at Century 21 Redwood in Virginia, is contributing to the real estate industry.Like so many before him, he was hesitant about becoming a real estate agent, but with a little push he took that leap of faith and we are grateful he did! He is the matchmaker of real estate connecting leads with the perfect agent. I think we all could use a Billy!
Real estate is certainly a numbers game, but I think we get too caught up in getting to that next sale that we forget why we got into real estate in the first place…to help people! It is just as important to treat a $1,000,000 lead the same as a $200,000 lead. Every lead is looking for the same thing, a place to call home and someone to help them find it.
Not every prospect is ready to buy/sell the second you meet with them, but establishing a relationship and building a rapport can lead to a sale. We have to change our instant gratification mindset, give the client value and a reason to come back to us when they are ready to take that leap. If you treat each lead like the people they are, the more likely you will have not only repeat business, but referrals because they trust you and the relationship you took the time to establish with them.
Listen as Billy shares more about the importance of following up with your leads, having patience during the process, and continuing to give value whether they are ready to buy tomorrow or 6 months from now. He’s the magician of leads so take a listen and learn some magic!
Show Features
Here are some of the key takeaways you get from this episode.
- 3 Steps for Conversion
- The Importance of Being Patient
- The Fortune in the Follow-Up
- Why Client/Agent Relationships are Valuable