Episodes

Tuesday Jun 28, 2016
Episode 58: George Cuevas | Leading with Value!
Tuesday Jun 28, 2016
Tuesday Jun 28, 2016
Where do I begin with this episode?! George Cuevas, the big, bad marketing expert himself, shared SO much insight into our industry today. From the way technology has completely changed the game for us, to the importance of recognizing ourselves as entrepreneurs in this business.
He shares the biggest question facing our industry today – How do we deliver value to buyers and sellers? We are so focused on lead generation and getting that next listing, we don’t realize that leads are not the problem. Communication, effort, and valuing ourselves as realtors will be what makes or breaks that sale.
Everything we do shapes the way we are viewed as realtors from iPhone MLS photos to the amount of preparation put into a listing presentation. How can we expect the consumer to value our knowledge if we don’t value ourselves first?
Want some answers to these questions? Take a listen and find out more.
Show Features
Here are some of the key takeaways you get from this episode.
· The Ins & Outs of Social Media
· Building Your Business Around the Value Offered
· The Disruption Facing Our Industry Today & How to Change It
· What Buyer/Sellers Are Looking For In a Realtor
Show Links:

Thursday Jun 16, 2016
Episode 56: Joshua Smith | Be Intentional & Get Sh*t Done!
Thursday Jun 16, 2016
Thursday Jun 16, 2016
Fellow coach, Joshua Smith, has such an awesome philosophy that I love for both business and life - GET SH*T DONE! We all have business plans and goals for success, but we spend SO much time discussing our plans that we never get anything done. Let’s stop talking about these great plans and go out and GET THEM DONE!
We packed this podcast full of energy and incredible content on health, success, and goals. As someone that has sold 5,000 plus homes, Josh shares some of his secrets to success and why he focuses solely on 90 day goals.
Take a listen to find out what you need to be doing to create YOUR best life as your BEST self. Be intentional about accomplishing your goals and start by giving this podcast a listen!
Show Features
Here are some of the key takeaways you get from this episode.
· Josh’s Secrets to Success
· 3 Ways to Make Every Day a Win
· Why 90 Day Goals Are More Effective Than Annual Goals
· Implementation is Key

Tuesday Jun 07, 2016
Tuesday Jun 07, 2016
Do you have your nose to the grindstone, but you’re too exhausted to keep going like this? So many agents are burnt out after only a few years and the solution is simpler than you think - you CANNOT run a successful business without HELP. If you want to reach the next level & maintain it, you’re going to need hard work, money, and time, all of which cannot be accomplished on your own. Invest in your business by investing in others to help you!
Success will not happen overnight. Especially in today’s society, most everything is instantaneous. We expect our success in business to be just as simple, but we all know too well that everything in life takes hard work and a lot of stress! If you want it, you’re going to have to work hard to get it, but stop believing the lie that you have to do it alone!
Listen in to find out how you can implement a long term business plan by maintaining consistency and structure and the importance of growing a team in order for your business thrive.
Show Features
Here are some of the key takeaways you get from this episode.
· 4 Key Aspects to Building a Successful Business
· The Importance of Implementing a Long Term Business Plan
· Why 95% of Agents are burnt out after only a few years
· How to keep yourself accountable in order to succeed

Tuesday May 31, 2016
Tuesday May 31, 2016
Early on in my real estate career, I had the distinct pleasure of spending quite a bit of time with Dean Jackson who I think is one of the most brilliant marketing minds on the planet.
We have some fun with this conversation talking about the good old days with awesome peeps like Terry Hunefield, Erick Blackwelder and Joe Stump when we used to do Internet Marketing Weekends and created many of the TIMELESS marketing pieces I still use to this day.
Listen in as we discuss many great thoughts and ideas about how to build your business the RIGHT way. Be sure to stay until the very end when we talk about the LISTING MAXIMIZER MATRIX and how you are likely missing out on FIVE times the revenue you are currently receiving on each listing by not paying attention to all the opportunities available to you. In fact, head over to www.RealEstateRealWorld.com/deanjackson and get a copy of the Listing Maximizer Matrix for yourself!
Show Features
Here are some of the key takeaways you get from this episode.
- What are Friction Points and why you need to avoid them!
- The Importance of a Headline
- Biggest Mistake agents make is thinking those who are not ready to buy NOW are bad!
- Why real estate agents aren’t going away…You can’t digitize the last 100 feet of a real estate transaction!
Items Mentioned in this Episode

Friday May 27, 2016
Episode 53: Jim Fortin | The "Right" Brain Selling Approach!
Friday May 27, 2016
Friday May 27, 2016
America's Mind Expert, owner of Mind Authority, Inc. and Founder of The Sales Psychology Academy, Jim Fortin popped in for this week’s #podcast episode of #RealEstateRealWorld!
Hands down, one of THE MOST fascinating interviews I’ve had the pleasure of doing.
Listen in as Jim breaks down how modern science has proved Traditional Selling is DEAD and why you should be using a “Right" Brain Subconscious approach to cut down your selling cycle and increase conversion.
Your mouth will drop when you hear what 99% of agent’s are doing when meeting with buyers/sellers that sets them up for failure…and they don’t even know they're doing it!
Using Neuro-Linguistics, advanced hypnotic technique along with brain and behavioral science, Jim has merged these areas of expertise into a new HIGHLY effective persuasion technology and I have to say, it’s pretty amazing stuff.
So many impactful thoughts shared in this episode and you’re not going to want to miss any of it!
Show Takeaway's:
- The power of Social Framing and how it increases sales
- What 99% of agents do in a listing presentation that set's them up for failure
- What is pack order and why it's so important
- Two biggest Fears EVERYONE has and how to overcome them
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Items Mentioned in this Episode:
- Love Yourself Like Your Life Depends on It (Book)
- Dollars Flow to Me Easily (Book)
- www.MindAuthority.com

Tuesday May 24, 2016
Episode 52: Seth Price | Leveraging Digital Marketing for Ultimate Success!
Tuesday May 24, 2016
Tuesday May 24, 2016
Press play and soak it up…this #podcast episode is chock-full of info nuggets!
It was an absolute honor and pleasure to sit down with 20 year digital marketing pro and current Vice President of Industry Relations for Placester.com, Seth Price in this week’s #realestaterealworld podcast episode!
So many “Aha” moments throughout the 30 minutes we spent together!
If you’re a tech junky you’ll LOVE IT and if you run from the thought of technology….you’ll REALLY LOVE IT!
Technology can be overwhelming, but must be embraced if you want to compete in today’s market.
Listen to Seth explain the 2 MAJOR shifts in technology that brought Placester to life and what they’re doing to help real estate professionals worldwide leverage digital marketing with ease.
Show Takeaway's:
- The importance of nurturing clients and why most agent’s fail in this area
- The 3 Technology’s EVERY Agent MUST have
- Why automation shouldn’t be scary
- The 2 purposes every website should serve
- How to use digital marketing to create massive success
Items mentioned in this episode:
- www.Placester.com
- www.CraftofMarketing.com/book (Book)
- www.CraftofMarketing.com (Podcast)
- www.Placester.com/podcast (“Marketing Genius” Podcast)