Listen to interviews with some of the top real estate and business leaders and professionals around with this podcast.
Episodes
Thursday Mar 02, 2017
Thursday Mar 02, 2017
What a pleasure speaking with this week’s guest, Jeff Lobb! As a real estate coach, founder and CEO of SparkTank Media, a growth strategy company that focuses on technology, sales, and marketing for real estate, mortgage, and title industries, Jeff touched on some of the problems agents face that is keeping them from achieving that next level and as a fellow coach, I couldn’t agree with him more.
So much of our day, as agents, is trying to do it all ourselves. There are only so many hours in the day and never enough time to do it all. We all know that’s not physically possible yet we can’t swallow our pride long enough to ask for help. As Jeff puts it, you need to spend at least 80% of your day doing what YOU do best. For him, that’s sales. One of his strengths is sales or listing appointments, which is honestly a lot of agent’s forte mine included. However, the paperwork, entering listings, and all that type C business, not our thing. There comes a point in every business where you reach the ceiling and you can either get some help to push right on through to grow your business or you become so inundated that your business spirals downward. The key is accomplishing any level of success is you have to want it to achieve it.
No one wants to give up control, especially the control freaks, but in this business, or any successful business, you have to. To get to where you want to be, you have to divvy by the reigns. Jeff used the perfect comparison of a doctor’s office. Do you want your surgeon to be handling billing, answering the phones, signing people in, and prepping for your surgery at the same time? No, you want him to be focused on you, the patient, and do what he does best which is performing the surgery. So why do we treat real estate any differently?
Most agents get into this business because they love to help people, they’re great at sales and building those trustworthy relationships. Why is so important to have your hand in every aspect of your business instead of hiring someone to do that for you so you can focus on what YOU do best? Real estate isn’t complicated, it’s actually pretty easy. You simply have to go out and do it. Jeff was full of insightful nuggets including an AWESOME social media tip! Take listen and find out more!
Show Features
Here are some of the key takeaways you get from this episode.
- How to Make Social Media Work For You
- The Importance of Doing What You Do Best
- The Value of Execution
- Finding Your Own Stream of Prospects
Tuesday Feb 21, 2017
Tuesday Feb 21, 2017
What an honor to have the founder of eXp Realty and CEO of eXp World Holdings Inc., Glenn Sanford as a guest on our show! Glenn’s business looks nothing like anything in the real estate industry today. His CLOUD based company is soaring in terms of how effective, efficient, and beneficial it is for everyone that joins. An agent owned business that distributes equity to productive agent owners is the first of its kind, but there is no question that it is already flying on the wings of success.
Glenn started his business with the desire to bring value to agents and brokers alike. He franchised a business model that pulled people in and focused on funnel marketing. The success he is experiencing far exceeds that of a bricks & mortar within a local community because of the depths of talent that is virtually available to him at any given time. Being able to connect and work with leadership from anywhere at any time is invaluable!
So let me ask you this, “How can we eliminate the physical real estate office?” Simple, how many of you spend your whole day sitting in the office in the first place? Not many. 95% of our business can be conducted virtually so why couldn’t that include our office? The only aspect of our business that remains local is our client relationships. Real estate is not about having your own office, it’s about having relationships with clients that matter and are based on trust.
Clients want someone reliable that helps them achieve what they have already set out to do, which is buy or sell their home. Glenn said it best, “It’s not about selling them A home, real estate is about helping clients choose the RIGHT home and helping them through that process of making that home their own. “ It’s a powerful statement that applies to the real estate industry as a whole. Take a listen to hear even more thought provoking concepts shared by Glenn that may very well change the way you approach business and ultimately how you succeed.
Show Features
Here are some key takeaways from this episode.
- The Importance of Reliability
- The Value of Client Relationships
- How & When to Handle an Objection
- The Effectiveness of an Agent Owned Brokerage
Friday Feb 10, 2017
Friday Feb 10, 2017
Mitch Stephen is a real estate investor, educator, and author of three books. I love his book entitled “My Life & 1,000 Houses: Failing Forward to Financial Freedom.” The term ‘failing forward’ is so true for all of us! We learn the most from our failures. We figure out what not to do, what doesn’t work for us personally, and how to do it better the next time. We are all striving to find our niche, the right track that will lead us to success. Mitch made an excellent point – so many people try to master every angle of this business from farms, to investments, to commercial real estate, or residential real estate, but you can’t have your hand in that many pots and expect not to get burned. You are much more likely to succeed if you find that ONE strategy that works the best for you, learn everything you can about it, and hit the ground the running.
For Mitch, that niche was owner financing. He shared his journey of failing as a landlord, but discovering the value and profit behind owner financing. He took a strategy he knew he liked and wanted to master, investedin a professional that was already succeeding at it, and learned everything he could so that he too could find success within his chosen niche.
There is always going to be someone that knows more than you or has already done what you are trying so desperately to accomplish. Instead of envying them, USE them! Take advantage of their knowledge! Invest in yourself by investing in them. Pay someone to help guide you. We are so busy trying to master every area of this business that we lose sight of the value of investing in our own strengths. Find out how to be like Mitch and chose a strategy, master it, and watch your business soar. It’s easier than you think. Take a listen and find out for yourself.
Show Features
Here are some of the key takeaways you get from this episode.
- The Value of Failing Forward
- How to Find Your Niche
- The Ins & Outs of Owner Financing
- Why You are More Likely to Succeed in a Strategy You Love
Show Links
Thursday Jan 12, 2017
Thursday Jan 12, 2017
It was a pleasure having the CEO of MMS Management in New York City, Andrew Barrocas, as a guest on my podcast show! What an awesome way to start out the year 2017! The New Year signifies a clean slate. The chance to start fresh with new goals and aspirations for our businesses and our personal lives, but how do we reach those goals? How do we hold ourselves accountable?
As a prominently respected real estate authority in the city of New York, Andrew has sold over 5 billion dollars worth of real estate property during the course of his career. That’s quite the feat! So how did he do it?!? Andrew shared with us the value of having an accountability partner or coach. Someone that holds you accountable and ensures you are on the right track to COMPLETING your goals throughout the year. You don’t need someone that will give you the thumbs up and go about their day, but someone that is willing to challenge you and push you to do everything you set your mind out to do.
So often our big list of goals we want to accomplish at the start of the year ranges anywhere from weight loss, to more time spent at home with our children, or a dollar amount we want to hit in terms of commissions or sales. Andrew shares with us why so many of those goals fall through the cracks and what steps need to be taken in order to keep yourself on track, as well as, the kind of people you should surround yourself with that will only push you to be best you can be. Do you want to get to the end of 2017 KNOWING you reached every goal you set out to accomplish this year?? Take a listen to this episode and find out how to make that dream a reality!
Show Features
Here are some of the key takeaways you get from this episode.
- The Value of an Accountability Coach
- 3 Key Categories for Setting Goals
- How to Measure Your Goals & Accomplishments
- The Key to Success in Real Estate
Wednesday Nov 30, 2016
Wednesday Nov 30, 2016
Ryan Lundquist is a certified appraiser in the Sacramento area and a GREAT connection as he runs the Top Appraisal Blog in the United States. Despite technical difficulties, we finally had a successful recording and I’m so glad we did! Having a relationship with an appraiser that you can turn to for advice and trust as an unbiased party that will support the value of a property first, can make a huge difference in your business! There is value in trusting the numbers and letting them support your opinions when discussing price value with your clients. Ryan shares how you can go about achieving that goal and the steps you should take to estimate property value accurately and efficiently.
It is so valuable when you let the market speak for itself because no matter what season we are in or where the numbers fall, they will never lie. You gain a certain level of confidence with your own production, as well as your client’s trust, when you supply them with the comps and numbers to support your opinions.
There is no such thing as a five minute comp and I’m grateful to Ryan for sharing way more than five minutes worth of valuable nuggets with us! It is easy to view appraisers as biased when they are hired by the buyer and paid by the bank, so it’s important to have the right one in your corner working for the property first as a neutral party. Learn everything you need to know about market value, range of property values, and letting the market speak for itself from the expert himself.
Show Features
Here are some of the key takeaways you get from this episode.
- The Importance of Painting the Story of Value
- How to Let the Market Speak for Itself
- When to Let the Numbers Serve You
- How to Explain the Seasonal Market to Clients
Show Links
Wednesday Nov 09, 2016
Wednesday Nov 09, 2016
I have been waiting a long time to chat with well sought-after real estate coach, Anita Dizon! We run in many of the same circles and I'm so glad we were able to get together for such a fun podcast chock-full of great nuggets!
Do you ever notice home much better you feel after you help someone else? Anita shared how too often we are taught to chase the client, call them until they pick up, knock until they answer, but who actually finds pleasure in doing that?! Do YOU want to pick up the phone from someone trying to sell you something over and over and over again...No! We have to change that 'gimme' mindset and start giving BACK to our clients with value and trust.
People want to work with the real estate agent that cares about them as individuals. Someone who cares about their wants, needs, and desire to find that perfect home. Just like Anita says, let's remind ourselves and our clients that we appreciate them as people by earning their business rather than expecting it.
Show Features
Here are some of the key takeaways you get from this episode.
- Typical Mistakes New Agents Can Make
- The Importance of Bringing Value to Your Clients
- 3 Key Elements That Help Feed Your Business
- Why Giving to Your Clients Will Benefit Your Business
Show Links