Listen to interviews with some of the top real estate and business leaders and professionals around with this podcast.
Episodes
Tuesday Aug 16, 2016
Tuesday Aug 16, 2016
As real estate agents, we all invest in some sort of individual marketing- from monthly mailers to daily posts on social media. Technology has provided real estate agents with SO many platforms and opportunities to market ourselves, but where do we even begin?!
Have you ever looked up a book on Amazon and then logged into Facebook the next day only to find that same book advertised in your feed? How did they know?! That’s part of big data and if used correctly, it could drive the real estate industry home!
Imagine someone browsing through listings online, suddenly you get a notification that a potential consumer is interested in buying/selling a home. You go to Facebook, send a friend request, start to build a relationship, and when they’re ready to commit you're right there as if fate drove that real estate agent to add that person on Facebook the SAME DAY they were browsing the internet for homes. GAME CHANGING!
Big data is only one of the many ideas Nelle shared about the direction our industry is headed and what kind of outlet every agent should be investing their marketing budget into. Find out more as Nelle and I share all the benefits technology has to offer and how your marketing choices can give you an advantage our industry continues to progress.
Show Features
Here are some of the key takeaways you get from this episode.
- The Importance of Content
- Knowing Your Target Audience
- Getting a Jump on Big Data Marketing
- The Key Element of Success
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Wednesday Aug 10, 2016
Wednesday Aug 10, 2016
Feng Shui is something I have always been curious about, but never knew much about, which is why it was SUCH a privilege to have Feng Shui expert Steve Kodad as a guest on my show.
As Steve said in our interview, “Feng Shui is a lot of commonsense and determining how people are going to react” - which is the essence of selling a home! The flow of the house, the smell, the lack of personal items that give the buyer the freedom to picture themselves in that home, are all factors we as realtors already take into consideration when selling a home that happen to be key components of Feng Shui. See, we’re already using Feng Shui without even realizing it!
Take a listen to hear to learn more about the vital role Feng Shui can play in selling a home quickly and efficiently. When done correctly, these helpful tips can lead to more money and less frustration - which is ultimately what we all hope for!
Show Features
Here are some of the key takeaways you get from this episode.
- 8 Most Impressionable Moments Every Buyer Experiences
- The 5 Big D's
- How to Draw a Buyer in Before They Walk in the Door
- The Importance of Using the Five Elements
Show Links
Friday Aug 05, 2016
Friday Aug 05, 2016
What a perfect week to share my podcast episode with the lovely Katie Lance! As the former chief strategist for Inman News and current CEO& Owner of Katie Lance Consulting, a social media marketing firm, she has SO much to offer on all things technology and social media based!
There are still so many questions out there when it comes to social media. Where do I start? How do I take it to the next level? How do I get more likes? These are questions we all ask ourselves whether we’ve been on various social media platforms for years or are just starting out. Katie shares the answers to some of these questions as well as some really valuable nuggets that will change the way you approach social media and the presence you are creating for yourself.
One of the best things you can do when approaching social media is have a strategy. Think about where you want the conversation to go not just today, but 30-60 days from now. Don’t be afraid of the camera or being real. Just get out there and do it!
Katie has a FREE content grid that she created that gives you about 30 ideas on what to post to Facebook for those of you wondering where to begin. Super helpful! Click HERE to get yours!
Show Features
Here are some of the key takeaways youget from this episode.
- Biggest Mistake Agents & Brokers Make On Social Media
- How to Develop a Larger Following
- The Value of Facebook Live for Real Estate
- Two Key Components to Social Media
Tuesday Aug 02, 2016
Tuesday Aug 02, 2016
Long time realtor and entrepreneur, Andrew Gavin, reminded me how fortunate we are to work in the real estate industry and all the incredible opportunities we are given that can make a difference in other people’s lives. Founder of the “Bikes 4 Kids Charity,” Andrew shared with me all the amazing work he is doing to make sure children get to experience the privilege of owning a bike. As someone that received a bike from a charitable program at a young age, I was truly touched by his story and his generous work.
We work in an industry where we have the opportunity to make a great deal of money. What we do with that opportunity is what really matters. There are SO many people in need in this world and it is our obligation within the real estate community to give back and impact someone’s life for the better. There is no greater joy than helping someone else. We do it every day, but why stop at selling homes when the chance to make a difference is right in front of us?
What can you do to give back? As Andrew said in our podcast, “sometimes it’s a simple as buying a pencil.”
If you are interested in starting your own charity but don’t know where to start, Andrew has supplied us with a “How To” file to help you or someone you know get started in pursing your passion and helping a community in need.
Wednesday Jul 27, 2016
Wednesday Jul 27, 2016
I could not be more thrilled to have Bill Crane back on the show for another FANTASTIC interview! As a fellow coach and recent author of the book “Generating New Clients,” we never run out of concepts to discuss and tips to share!
As realtors, we spend almost all of our time focusing on the profit, but that’s not always a bad thing. It sounds selfish, right? What about the clients? What about their needs? Well that’s just it. It’s not about choosing between commission and the client; it’s about recognizing they go hand in hand. Without a profit for both yourself AND your client, there would be no transaction to begin with and no business to grow! The key is in the quality of service you provide while striving for that mutual profit.
Listen as we discuss the importance of valuing our clients and ensuring we are the only ones they ever want to do business with again.
Show Features
Here are some of the key takeaways you get from this episode.
· Key Components for Marketing
· How to Master Your Craft
· The Importance of a Profit
· Two Rules for Succeeding in Business
Wednesday Jul 20, 2016
Wednesday Jul 20, 2016
Who knew we could pack that much AMAZING content into one podcast episode!! Matt Johnson & Greg McDaniel, co-hosts of the podcast “Real Estate Uncensored,” had me laughing the entire episode. These two are not only hilarious, but they really know their stuff!
Where do I even begin with this one?! Everything you ever needed to know to master the art of Facebook Live, Snapchat secrets, and INCREDIBLE advertising tips…which I am already implementing in my own business…are only the beginning of what you’ll gain from this dynamic duo. This episode has more incredible tips than you’ll know what to do with! Don’t wait!! Listen NOW & let the episode speak for itself!
Show Features
Here are some of the key takeaways you get from this episode.
- The Ins and Outs of Facebook Live
- Snapchat Filter Secrets
- How to Make Videos that Matter
- The Importance of Good Content & Where to Find It