Real Estate Real World

What a treat having Kelly Resendez on the show! She is the executive vice president of sales at an equity mortgage company, an author of a new book entitled “Foundation to Sustainable Success,” and the founder of a fantastic women empowered network called Big Voices Rise. The positive impact she is making on the real estate industry is nothing short of inspiring.

In this tech driven world consumers now have access to listings at their fingertips, so they don’t always recognize the type of value real estate agents bring to the table.  It is our job as an industry to show our clients that our value is much more than finding and selling them a home. But how can we show them if we don’t know our own value?! We have to take the time creating our value so that we KNOW our worth and our clients can’t help but see it in everything we do for them.

Real estate agents that offer value through effective communication, hard work, and the desire to do right by their clients at the forefront of their business will see their productivity rates go up, their income increase, and will simply have a lot more fun doing their job. Everyone else will no longer have a place in this industry.

So take the time to ensure you are making an impact in the real estate industry and in your personal life by doing everything you can to create joy for those around you. Start by giving this podcast a listen than go out and make a difference!

Show Features

Here are some of the key takeaways from this episode.

• The Importance of Not Letting Anyone Steal Your Joy
• Why Communication is Key
• How to Create Value in Your Business & Your Life
• The Fortune in the Follow-Up

Show Notes

• Paramount Partners Group
• "Foundation to Sustainable Success" by Kelly Resendez
• Big Voices Rise

What another fantastic episode! It was an honor to speak with bestselling author, John David Mann about his upcoming book, co-authored by Chef Charles Carroll, “The Recipe”. While he may not be a real estate professional and their new book may not pertain to the real estate industry directly, the life lessons you gain from reading it can apply to not only your personal growth, but your professional growth as an entrepreneur.

So often in life we focus on that penthouse view. In any business we want to achieve the big picture, to reach the top, to be successful, but you can’t have any of those things without the details. The details are your foundation. As John so insightfully shared, when you pay attention to the little things, the big things tend to take care of themselves.

No one sits down and writes a masterpiece in one sitting nor can you complete a real estate transaction in a single day, but what you CAN do is focus on the task in front of you. You can focus on the making this experience a positive one for your buyer, or your reader, that will keep them coming back for more and motivates them to share with their friends!

The success you are looking for is already out there so stop stressing about HOW you’re going to get reach it and start focusing on the client, the transaction, the moments that are right in front of you and let that big picture take care of itself.  Take a listen to hear more valuable life lessons that will change the way you approach your business then go get your hands on this incredible book by pre-ordering a copy before it’s released on October 17th!

Show Features

Here are some of the key takeaways from this episode.

• The Importance on Focusing on Your Clients
• The Value in the Experience
• Why It’s Not About the Price, but the Value
• How to Keep Improving Your Work

Show Notes

• John David Mann's Website
• "The Recipe" by Chef Charles Carroll and John David Mann

What an honor having Chef Charles Carroll on the show! He is such an inspiration to me, not only because of his incredible accomplishments as a chef and an author, but his enthusiasm for life. As the co-author of “The Recipe,” Charles gave us some fantastic insight into this soon to be released book! Each chapter weaves cooking and life lessons together in such a profound way.

As a chef, Charles is quite familiar with the kind of heart it requires to build a great team and the value of giving your clients, or customers, an enjoyable experience. We can get so caught up in getting our product out there and the routine of life that we forget about our consumers. Buying a home is a process, eating a meal is a process, but both are meant to be enjoyable not routine! It takes discipline to build a great team in any business, but it takes a greater amount of heart, dedication, and passion to keep those people coming back for more.  

We have the privilege to give back to people, whether that’s helping them close escrow on their very first home or giving them a meal they can truly taste. It’s a fast pace world, but sometimes we need to slow down, respect the career path we have chosen, and work to improve upon everything we do. You will never know EVERYTHING there is to know in any field of work, but what you don’t know should make you jump out of bed in the morning eager to strive for improvement!

Chef Charles Carroll and John David Mann’s book is so much more than a great book; it is a book that will touch your heart and change your life. Take a listen to this episode with this incredibly accomplished man then go pre-order his book “The Recipe” before it hits the shelves on Oct 17th!

Show Features

Here are some of the key takeaways from this episode. 

• The Value of Chasing Your Dream
• Why Keeping Your Head Open to Improvement Leads to Success
• Finding Something That Makes You Jump Up In the Morning
• Why It Takes Heart to Build a Great Team

Show Notes

• Chef Charles Carroll's Website
• "The Recipe" by Chef Charles Carroll & John David Mann

What a great interview with the one and only, Nicole Solari! This mother of three is taking the real estate industry by storm! Along with her fantastic team, they are rising to the top as the number #1 team in their market and #42 in the world. Nicole has a special talent for teaching and passing on her wisdom and I absolutely LOVE that she shared some of it with us!

So many first time agents go into this industry looking for flexible hours, more time with family, and a substantial income that will allow them to support those ambitions. What they don’t realize is real estate is not easy; it takes a lot of work. But as Nicole shared, if you are willing to do the work, you will reap the benefits.

So where do you start? Many successful agents will tell you their sphere of influence and referrals play a big role in their success, but what if you don’t have a database full of past or prospective clients or excess cash to invest in online lead generation and marketing? For Nicole, she quickly discovered the value of hosting an open house.  She offered to hold open houses 4-5 times a week and built her database from potential buyers that walked through the door. The selling agent got a commission and she would gain a handful of leads, which ultimately led to her closing 38 transactions in her first year! WOW!

Success in real estate is possible, but having a few tips on where to start can be a game changer! The biggest difference will be your own perseverance and determination. Just like Nicole, you have to always keep your vision at the forefront of your mind and then hit the ground running. It will take work, but it’s not impossible! If you want to know learn more about where to start, how to train a successful team, and what a balanced professional and personal work life can look like than take a listen as Nicole shares some AWESOME tips that can take your own business to that next level of success!

Show Features

Here are some of the key takeaways from this episode.

• The Simplest Way to Convert Prospects into Clients
• The Value of Hard Work
• The Importance of Making Real Estate Fun
• How to Set Client Expectations

It was such a treat having Rosalind (Roz) Booker on the show! Roz has made a name for herself by not only building a successful business for herself and her brokerage, but by being the real estate agent every client is looking for.

Communicating with your clients is of utmost in importance in this industry. So often we lose sight of why we got into real estate in the first place. Whether it was for the flexibility, to be your own boss, financial opportunities, or like Roz, to birth dreams and build legacies – our common goal was to help people make their dreams of buying or selling their own home a reality.

At some point, we all get caught up in the rat race of trying to hit a certain number of sales or break through that glass ceiling holding us back from the next level of success that we stop seeing our clients as people. Once you stop to see your clients as more than a transaction, that’s when you get to the heart of real estate and THAT’S where your business will truly shine.

Roz shared some amazing tips for how she continues to pour into her clients and other real estate agents on a daily basis and also how social media has been such a powerful tool for her to connect and bring her real estate platform straight to her target audience. Find out how you too can be the quality agent we all strive to be and everything our clients want and expect from a real estate agent. Take a listen!

Show Features

Here are some of the key takeaways from this episode. 

• How to Communicate with Your Clients on Social Media
• 3 Key Attributes Every Client Wants in a Real Estate Agent
• The Value of Providing Optimal Service
• The Importance of Being a Quality Agent

It was so fun having long time realtor and author of the book, “Retirement Isn’t Boring When You Live in an Active Adult Community,” Irene Hammond on the show! She shared some fantastic insight into her real estate specialty, the over 55 communities, and why it has been proven so profitable for her.

Finding a niche can be so beneficial within the real estate industry. It not only sets you apart, but makes you recognizable for buyers and referrals. When you have a specialty that you have truly dug your heels into, learned everything you can about it, and made it known that you are the expert it makes marketing to your desired cliental that much simpler. Irene found her niche within active adult communities during a time that they were only beginning to take form and no one had really dove into this specialty. 15 years later, she has accumulated so much knowledge and experience within her niche that she was able to write a book!

I think for most of us the common misperception of retirement communities is the idea that it would be boring, when in reality they are probably more active socially than we are! From travel, activities, and constant interaction with friends and neighbors within your same walk of life, these seniors find themselves busier than ever before!  Ultimately, this purchase not only means a new home, but signifies a new lifestyle. This type of relocation comes at a time in your life when you are no longer moving with your family in mind…you are LIVING with yourself and your own interests in mind! That’s the dream!

In her book, Irene answers all the questions she typically receives from buyers and also gives all the basic information an agent would need in order to better serve their 55+ clients. It is the perfect resource! I highly recommend you give her book a read and this podcast a listen so you too can find out how to better serve your clients and possibly yourself one day!

Show Features

Here are some of the key takeaways from this episode.

• The Value of Finding Your Niche
• Why 55+ Communities Have Easy Transactions
• How to Make Clients Come to You
• The Importance of Catering Your Business to Your Strengths

What a great chat with real estate rock star, Nicole Mickle! As two women that have been in real estate for over 20 years, it was awesome getting to share our experiences and tricks we’ve learned over the years in this industry. One of the big differences we have both seen is the role social media has played in influencing the way we generate leads and how we use that to our advantage.

Social media is an AWESOME tool for promoting and advertising our business, ourselves, and our listings, but so often what we both hear real estate agents complaining about is how social media doesn’t work for them. It’s not that the platform isn’t working for you, you aren’t working IT! You can’t walk into a party and sit in the corner yet expect everyone to come talk to you! The same applies online. You have to ENGAGE with people in order to establish a connection that will lead you to a sale. As Nicole has proved, it IS possible to generate leads through social media, even Instagram! Nicole’s first Instagram lead was for a $600,000 property! Incredible!

Take a listen as Nicole shares some valuable tips for building a reputable reputation online, how to generate quality leads from your target audience, and the importance of establishing open communication with your leads turned clients that will not only land you that sale, but will keep them coming back for more!

Show Features

• How to Generate Profitable Leads from Social Media
• The Value of Knowing Your Target Audience
• What Information is the Best Information to Share Online
• The Importance of Relating to Your Clients

It was so great having Linzee Ciprani, the founder of Ciprani Consulting - a recruiting and training company specializing in real estate, on my show! This company has big dreams for the real estate world and I have no doubt Linzee help will make those dreams a reality!

When it comes to building a great team, where do you start? So often we hire people for the wrong reasons – they’re family, they need a job, they’re your best friend…but we forget that this isn’t about what someone else needs, but what your business needs to succeed. What we need for our real estate team and business is amazing talent that not only will get the job done and do it well, but will be the right fit for us. In reality, who has time for that?!?! That’s where Linzee steps in. They help train agents, ISA, and admin by coming along side them to help implement systems and operations that not only make their transition flawless, but any hire thereafter. What a dream!

Knowing your team is so important. From an admin to a real estate agent, you have to find the people that not only work the best with you, but are the best fit for their position. Take the time to get to know personalities, because when you truly get to know someone, you’ll make the right hire. Linzee said it best, “Be slow to hire and quick to fire.” Finding that right person will make the wait worth it!

Need some more guidance on how to find the right talent to take your business to that next level? Take a listen to get more tips from an expert and be sure to leave us some feedback; we’d love to hear from you!

Show Features

Here are some of the key takeaways from this episode.

• How to Find and Hire the Right Talent
• Make Knowing Your Team's Personalities a Priority
• The Importance of Failing Forward
• The Value of Implementing a CRM That Works

I want to welcome back Desiree Patno to the show! This woman is on FIRE when it comes to making a place for women at the table in the real estate industry. Her drive to raise the number of opportunities available to women, the number of women at the top, and tremendously increase the number of female homeowners is inspiring. As the CEO & founder of NAWRB, The National Association of Women in Real Estate Businesses, she is making a difference for women in business everywhere.  

65% of real estate agents are women, yet most of the leadership in this industry consists of men. We need to start connecting with one another so we can improve our company culture for both men and women in real estate. If we take the time to understand what men go through and men take the time to understand what women go through in this business, we can find common ground to connect and make a real difference in this industry.

Women have so much to offer and we usually offer it while juggling a million other things at the same time! I want to see more women in leadership, more women at the board room table, and more importantly, more women believing in themselves and aspiring to become homeowners. It is possible, the resources are out there, and Desiree is playing such a pivotal role in making sure all women have the opportunities they need to make those dreams a reality. Take a listen and let’s come together to bring as much awareness to this movement as possible!

Show Features

Here are some of the key takeaways from this episode.

• The Value of Time
• Building Connections That Make a Difference
• How to Female Home Ownership
• The Importance of Believing in Yourself

I’m so excited to welcome Seth Price back to the show! He has made some impressive strides toward success in the year since we last had the honor of speaking. Now the author of “The Road to Recognition: The A-Z Guide To Personal Branding For Accelerating Your Professional Success In The Age Of Digital Media,” he shares some impactful nuggets from his book that will change the way you approach branding in your business.

When creating a brand that earns you recognition within your market you want to ensure you are viewed as a resource. So how do you make yourself valuable? Where do you start? You ask! Ask your colleagues and past clients what you are good at in this business and what value they believe you bring to the table. This can be a game changer when it comes to figuring out not only how you are perceived by those around you, but how you can best communicate your value. That perception IS your brand!

Instead of jumping into the deep end hoping to make millions by getting tons of leads, take the time beforehand to create a distinctive brand for yourself. Figure out what sets you apart in this industry, what your ideal client looks like, and use those answers as a toolset for learning how to better communicate your value. When you can articulate your perceived value your reputation and brand will attract the right kind of leads that you can not only serve better, but will generate repeat business and referrals. Take a listen and find out how you too can create a brand that best perceives who you are and what value you have to offer the real estate business.

Show Features

Here are some of the key takeaways from this episode.

• The Value of Perception
• Crafting the Right Kind of Brand
• How to Generate a Following
• The Impact of Design