Real Estate Real World

What a great chat with real estate rock star, Nicole Mickle! As two women that have been in real estate for over 20 years, it was awesome getting to share our experiences and tricks we’ve learned over the years in this industry. One of the big differences we have both seen is the role social media has played in influencing the way we generate leads and how we use that to our advantage.

Social media is an AWESOME tool for promoting and advertising our business, ourselves, and our listings, but so often what we both hear real estate agents complaining about is how social media doesn’t work for them. It’s not that the platform isn’t working for you, you aren’t working IT! You can’t walk into a party and sit in the corner yet expect everyone to come talk to you! The same applies online. You have to ENGAGE with people in order to establish a connection that will lead you to a sale. As Nicole has proved, it IS possible to generate leads through social media, even Instagram! Nicole’s first Instagram lead was for a $600,000 property! Incredible!

Take a listen as Nicole shares some valuable tips for building a reputable reputation online, how to generate quality leads from your target audience, and the importance of establishing open communication with your leads turned clients that will not only land you that sale, but will keep them coming back for more!

Show Features

• How to Generate Profitable Leads from Social Media
• The Value of Knowing Your Target Audience
• What Information is the Best Information to Share Online
• The Importance of Relating to Your Clients

It was so great having Linzee Ciprani, the founder of Ciprani Consulting - a recruiting and training company specializing in real estate, on my show! This company has big dreams for the real estate world and I have no doubt Linzee help will make those dreams a reality!

When it comes to building a great team, where do you start? So often we hire people for the wrong reasons – they’re family, they need a job, they’re your best friend…but we forget that this isn’t about what someone else needs, but what your business needs to succeed. What we need for our real estate team and business is amazing talent that not only will get the job done and do it well, but will be the right fit for us. In reality, who has time for that?!?! That’s where Linzee steps in. They help train agents, ISA, and admin by coming along side them to help implement systems and operations that not only make their transition flawless, but any hire thereafter. What a dream!

Knowing your team is so important. From an admin to a real estate agent, you have to find the people that not only work the best with you, but are the best fit for their position. Take the time to get to know personalities, because when you truly get to know someone, you’ll make the right hire. Linzee said it best, “Be slow to hire and quick to fire.” Finding that right person will make the wait worth it!

Need some more guidance on how to find the right talent to take your business to that next level? Take a listen to get more tips from an expert and be sure to leave us some feedback; we’d love to hear from you!

Show Features

Here are some of the key takeaways from this episode.

• How to Find and Hire the Right Talent
• Make Knowing Your Team's Personalities a Priority
• The Importance of Failing Forward
• The Value of Implementing a CRM That Works

I want to welcome back Desiree Patno to the show! This woman is on FIRE when it comes to making a place for women at the table in the real estate industry. Her drive to raise the number of opportunities available to women, the number of women at the top, and tremendously increase the number of female homeowners is inspiring. As the CEO & founder of NAWRB, The National Association of Women in Real Estate Businesses, she is making a difference for women in business everywhere.  

65% of real estate agents are women, yet most of the leadership in this industry consists of men. We need to start connecting with one another so we can improve our company culture for both men and women in real estate. If we take the time to understand what men go through and men take the time to understand what women go through in this business, we can find common ground to connect and make a real difference in this industry.

Women have so much to offer and we usually offer it while juggling a million other things at the same time! I want to see more women in leadership, more women at the board room table, and more importantly, more women believing in themselves and aspiring to become homeowners. It is possible, the resources are out there, and Desiree is playing such a pivotal role in making sure all women have the opportunities they need to make those dreams a reality. Take a listen and let’s come together to bring as much awareness to this movement as possible!

Show Features

Here are some of the key takeaways from this episode.

• The Value of Time
• Building Connections That Make a Difference
• How to Female Home Ownership
• The Importance of Believing in Yourself

I’m so excited to welcome Seth Price back to the show! He has made some impressive strides toward success in the year since we last had the honor of speaking. Now the author of “The Road to Recognition: The A-Z Guide To Personal Branding For Accelerating Your Professional Success In The Age Of Digital Media,” he shares some impactful nuggets from his book that will change the way you approach branding in your business.

When creating a brand that earns you recognition within your market you want to ensure you are viewed as a resource. So how do you make yourself valuable? Where do you start? You ask! Ask your colleagues and past clients what you are good at in this business and what value they believe you bring to the table. This can be a game changer when it comes to figuring out not only how you are perceived by those around you, but how you can best communicate your value. That perception IS your brand!

Instead of jumping into the deep end hoping to make millions by getting tons of leads, take the time beforehand to create a distinctive brand for yourself. Figure out what sets you apart in this industry, what your ideal client looks like, and use those answers as a toolset for learning how to better communicate your value. When you can articulate your perceived value your reputation and brand will attract the right kind of leads that you can not only serve better, but will generate repeat business and referrals. Take a listen and find out how you too can create a brand that best perceives who you are and what value you have to offer the real estate business.

Show Features

Here are some of the key takeaways from this episode.

• The Value of Perception
• Crafting the Right Kind of Brand
• How to Generate a Following
• The Impact of Design

What a pleasure having the founder of Luxmana Investments, a real estate investment company that focuses on residential and multifamily investments, Mark Walker on our show! As a multifamily investor himself, Mark knows his way around the market. His formula for unlocking the value of a property allows him to recognize a good deal when he sees one.

When it comes to investments, you have to tread with caution. Not every investment is going to be a good one and not everyone you meet is going to be the right person to go into business with. Do research, run a background check, learn about the property and about investments in this business as a whole before forking over money you do not want to lose.   

So many people watch those infomercials late at night about making more money by doing less and they get excited about getting involved with such an easy and profitable business. However, that couldn’t be further from the truth. There’s a difference between smart investments and throwing money into the wind. This is a tough business and so many make the mistake of investing more than they can afford to lose. As Mark shares, you can only learn from those mistakes, but your greatest asset in this business is to keep on learning.  

There is value in investing in residential and multifamily properties, but the key to success is being able to increase the net operating income of a property. Take a listen as Mark graciously shares some helpful tips for determining your desired criteria when investing in real estate and how to achieve profitable success.

Show Features

Here are some of the key takeaways from this episode.

• The Importance of Learning
• Unlocking the Value in an Investment
• How to Invest Wisely
• The Key to Increasing Property Income

Another great episode about finding the right talent to help you reach the next level in your business! As a current administrator in the real estate industry, Margaret Smith has the best insight into what kind of direction a fantastic admin needs in order to help your business excel. She also shares some great tips on how to make that agent/admin relationship blossom as you navigate the tricky world of letting go of your everyday tasks and allowing someone else to take some of that unnecessary weight off your shoulders.

I don’t know about the rest of you, but for me, and most of the agents I know, letting go is a pretty tough concept. We tend to be control freaks and it’s difficult for us to hand over our responsibilities to someone else, especially in a business that we built ourselves and is so personal. However, it’s SO vital to our success! In order for any business to be successful, communication needs to be at the top of your priority list with everyone on your team whether they are sales people or administrative staff. It’s important to establish where your daily priorities lie and what goals you intend to accomplish that year.  

I cannot say it enough, without that extra help you are only holding your business back from breaking through that ceiling giving you the leverage you need to make your growing success in real estate a reality.  At the end of the day, you need to run your business like a business because one person cannot consistently or realistically keep up with the growing demands more clients entails without help. Take a listen to all Margaret has to offer. It’s always insightful to hear an insider’s perspective. I think we can all learn a lot about what our current admins may need from us to help them bring growth to our business and what some of us may need to be looking for in finding the right person to help us get there.

Show Features

Here are some of the key takeaways from this episode.

• The Value of Letting Go
• How to Find the Right Talent to Help Your Business Grow
• The Importance of Implementing Systems & Operations into Your Business
• How to Establish Good Communication with Your Team

What a blast I had chatting with CEO of Your Realty Leverage, Brindley Tucker! She is such a kick! Her passion for life along with training, coaching, and hiring the right people to help you increase your productivity as you grow your business in real estate, mirrored everything I believe to be important when shooting for that next level.

Brindley hears one of two things when realtors discuss hiring an admin – I don’t have time to find help or I can’t afford to find help. You have to MAKE the time or your business will never grow. It is impossible to do everything yourself, you’re not a machine. Believe it or not, there are people in the world, unlike most of us real estate agents, that LOVE paperwork and entering listings. They love tasks, details, and all the day-to-day nuances that we don’t have the patience for, that drive us crazy! Hire those people! Find the person that compliments you, not the one that’s exactly like you. Your business only needs one you!

We all need someone that will fill in where we fall behind, but it won’t happen overnight. If you want someone to invest in your business, you need to invest in them first. TRAIN them! Help them grow so that they can help your business grow allowing you to do what you do best – sell homes!

I could go on and on about how amazing and valuable the tips Brindley shared with us today are, but I think it’d be much more beneficial if you took a listen for yourself. I cannot explain what a game changer having someone there to pick up the slack and keep your business running makes. Take the advice, use it, and watch what a difference a little leverage can make in your business.  

Show Features

Here are some of the key takeaways from this episode.

• Two Key Motivators in Business
• The Value of Hiring Help
• When to Hire Leverage
• How to Recruit the Right Talent for Your Business

Show Links

• Brindley's Company Website - Your Realty Leverage
• Brindley's Free eBook - "5 Mistakes to Avoid When Hiring and Retaining Talent"

What an amazing conversation with powerhouse sales expert, Jennifer Diepstraten. Jennifer took her expertise and experience in sales and started her own coaching business where she helps entrepreneurs grow and improve their personal businesses.

Have you ever thought about charging more money for your services? What stops you? As Jennifer shared, most of her clients start to internally question their personal value, they worry no one will pay the higher price, and they ultimately fear the amount of business they will lose if they raise their rates. In reality, WE are the ones who are uncomfortable with the higher price, not the clients. Some people will not be able to afford us, but the reality is, that’s already true of our current rate. It is the confidence we have in ourselves, our expertise, and our value that needs to change because once we do that, the right clients will come and they WILL pay.

There is so much that goes into selling ourselves, our product, and our business. Real estate is personal and selling something personal always makes the sale aspect more difficult. If you try to help everyone that can’t afford you, it will no longer be a business, it’ll be a hobby. You have to not only have the confidence to ask for the rate you deserve, but know how to properly communicate that price with prospective clients. Changing our mindsets and being confident in who we are and what we bring to the table as professionals in our field will allow our businesses to grow in the best way possible. Find out how you can take your confidence and sales to the next level from the sales Rockstar herself!

Show Features

Here are some of the key takeaways from this episode.

• Two Key Components of Making a Sale
• How to Improve Your Own Value
• The Importance of Communication in Sales
• Why Confidence Leads to Success

Another GREAT podcast episode with the one and only, Steve Jolly! Since we last spoke in 2016, he has taken his business to bigger and better heights. Now an author of the book, “Kill Cold Calls: How to Generate a Six-Figure Income like Direct Marketing Legends without Cold Calls,” is an incredible read and worth every penny.  His insight into tackling the marketing aspect of our business without having to make those awful, awkward, and dread-worthy cold calls while still bringing in substantial and profitable leads is brilliant!

So how do you go about getting that phone to ring without making outbound calls? It sounds impossible, but it’s actually pretty simple. Not only does Steve share how to get that phone to ring, but he tells us how to get the people you WANT to work with to call you. He breaks down his process from beginning to end and even gives us his own secrets for generating those 5 Star Prospects - the people you not only want to work with, but are ready to buy/sell right now.

Our industry as a whole has a LONG way to go when it comes to marketing, but what’s great about technology is that there are SO many marketing tools at our fingertips we just need to put on our marketing hats and figure out how to make the most of them. Whether it’s the hunt for 5 star prospects or building relationships that lead to a dialogue about real estate, we have to make the effort to market ourselves without calling strangers. There ARE other options! If Steve and I can do it, you can too! Take a listen to this podcast to learn how you too can say goodbye to cold calls and hello to profitable relationships!

Show Features

Here are some of the key takeaways you get from this episode.

• How to Generate 5 Star Prospects
• The End of Cold Calls
• 3 Keys to Building Profitable Client Relationships 
• The Value of a Great Headline

Show Links

• Kill Cold Calls: How to Generate a Six-Figure Real Estate Income like Direct Marketing Legends without Cold Calls by Steve Jolly
• Steve's Facebook Group - Real Estate Marketing All-Stars
• Steve's Real Estate Website
• Headline Analyzer

There is so much to learn about social media. Its role in our business and personal lives has grown so rapidly in the last few years that it’s hard to know where to start or how to grow your business online. That’s where the award winning marketer, author, and Chief Marketing Officer for Post Planner, Rebekah Radice comes in to shed some light on the best strategies for visual and social marketing.

Thanks to social media, you not only have a great space to connect with a wider scope of people at one time, but you have the opportunity to virtually be face to face with them. Live videos and recordings have only increased since Facebook Live came out and as Rebekah said, it will only continue to grow in how we use it for business. Speaking to a large scale of people at once with Facebook Live is beneficial, but are you speaking to the RIGHT people? There is so much value in knowing your target audience. When someone can cater to what it is you as a consumer fears, needs, and wants you become the perfect resource for everything that audience is looking for.

So how do you know who your target audience is and how do you engage with them? Rebekah shared some AMAZING tips for discovering the answer to those two pivotal questions. She explains how to figure out what kind of content your audience is looking for, how to speak to them, how to help them find you, and how to maintain consistency once you establish that following.

Finding the perfect marketing strategy, figuring out what type of content to share, and how to engage with your audience are some of the biggest challenges we face when approaching social media and visual marketing, but the answers are right in front of you simply aren’t asking the right questions. Want the answers? Take a listen and jump start your journey with the perfect marketing strategy for building and maintaining client relationships.

Show Features

Here are some of the key takeaways you get from this episode.

• 3 Key Points for Marketing Strategies
• The Value of Knowing Your Audience
• How to Build Relevant Content
• The Direction Marketing is Headed & How to Get There

Show Links

• Rebekah Radice's Website
• Post Planner
• "How to Use Social Media to Virtually Crush the Competition" by Rebekah Radice