What a blast I had chatting with CEO of Your Realty Leverage, Brindley Tucker! She is such a kick! Her passion for life along with training, coaching, and hiring the right people to help you increase your productivity as you grow your business in real estate, mirrored everything I believe to be important when shooting for that next level.

Brindley hears one of two things when realtors discuss hiring an admin – I don’t have time to find help or I can’t afford to find help. You have to MAKE the time or your business will never grow. It is impossible to do everything yourself, you’re not a machine. Believe it or not, there are people in the world, unlike most of us real estate agents, that LOVE paperwork and entering listings. They love tasks, details, and all the day-to-day nuances that we don’t have the patience for, that drive us crazy! Hire those people! Find the person that compliments you, not the one that’s exactly like you. Your business only needs one you!

We all need someone that will fill in where we fall behind, but it won’t happen overnight. If you want someone to invest in your business, you need to invest in them first. TRAIN them! Help them grow so that they can help your business grow allowing you to do what you do best – sell homes!

I could go on and on about how amazing and valuable the tips Brindley shared with us today are, but I think it’d be much more beneficial if you took a listen for yourself. I cannot explain what a game changer having someone there to pick up the slack and keep your business running makes. Take the advice, use it, and watch what a difference a little leverage can make in your business.  

Show Features

Here are some of the key takeaways from this episode.

  • Two Key Motivators in Business
  • The Value of Hiring Help
  • When to Hire Leverage
  • How to Recruit the Right Talent for Your Business

Show Links

More Episodes

Episode 86: Jennifer Diepstraten | Know Your Worth!

April 7, 2017

What an amazing conversation with powerhouse sales expert, Jennifer Diepstraten. Jennifer took her expertise and experience in sales and started her own coaching business where she helps entrepreneurs grow and improve their personal businesses.

Have you ever thought about charging more money for your services? What stops you? As Jennifer shared, most of her clients start to internally question their personal value, they worry no one will pay the higher price, and they ultimately fear the amount of business they will lose if they raise their rates. In reality, WE are the ones who are uncomfortable with the higher price, not the clients. Some people will not be able to afford us, but the reality is, that’s already true of our current rate. It is the confidence we have in ourselves, our expertise, and our value that needs to change because once we do that, the right clients will come and they WILL pay.

There is so much that goes into selling ourselves, our product, and our business. Real estate is personal and selling something personal always makes the sale aspect more difficult. If you try to help everyone that can’t afford you, it will no longer be a business, it’ll be a hobby. You have to not only have the confidence to ask for the rate you deserve, but know how to properly communicate that price with prospective clients. Changing our mindsets and being confident in who we are and what we bring to the table as professionals in our field will allow our businesses to grow in the best way possible. Find out how you can take your confidence and sales to the next level from the sales Rockstar herself!

 

Show Features

Here are some of the key takeaways from this episode.

  • Two Key Components of Making a Sale
  • How to Improve Your Own Value
  • The Importance of Communication in Sales
  • Why Confidence Leads to Success

Episode 85: Steve Jolly | Kill Cold Calls!

March 30, 2017

Another GREAT podcast episode with the one and only, Steve Jolly! Since we last spoke in 2016, he has taken his business to bigger and better heights. Now an author of the book, “Kill Cold Calls: How to Generate a Six-Figure Income like Direct Marketing Legends without Cold Calls,” is an incredible read and worth every penny.  His insight into tackling the marketing aspect of our business without having to make those awful, awkward, and dread-worthy cold calls while still bringing in substantial and profitable leads is brilliant!

So how do you go about getting that phone to ring without making outbound calls? It sounds impossible, but it’s actually pretty simple. Not only does Steve share how to get that phone to ring, but he tells us how to get the people you WANT to work with to call you. He breaks down his process from beginning to end and even gives us his own secrets for generating those 5 Star Prospects - the people you not only want to work with, but are ready to buy/sell right now.

Our industry as a whole has a LONG way to go when it comes to marketing, but what’s great about technology is that there are SO many marketing tools at our fingertips we just need to put on our marketing hats and figure out how to make the most of them. Whether it’s the hunt for 5 star prospects or building relationships that lead to a dialogue about real estate, we have to make the effort to market ourselves without calling strangers. There ARE other options! If Steve and I can do it, you can too! Take a listen to this podcast to learn how you too can say goodbye to cold calls and hello to profitable relationships!

Show Features

Here are some of the key takeaways you get from this episode.

  • How to Generate 5 Star Prospects
  • The End of Cold Calls
  • 3 Keys to Building Profitable Client Relationships 
  • The Value of a Great Headline

Show Links

Episode 82: Jeff Lobb | Don’t Just Work Hard, Work Smart!

March 2, 2017

What a pleasure speaking with this week’s guest, Jeff Lobb! As a real estate coach, founder and CEO of SparkTank Media, a growth strategy company that focuses on technology, sales, and marketing for real estate, mortgage, and title industries, Jeff touched on some of the problems agents face that is keeping them from achieving that next level and as a fellow coach, I couldn’t agree with him more.

So much of our day, as agents, is trying to do it all ourselves. There are only so many hours in the day and never enough time to do it all. We all know that’s not physically possible yet we can’t swallow our pride long enough to ask for help. As Jeff puts it, you need to spend at least 80% of your day doing what YOU do best. For him, that’s sales. One of his strengths is sales or listing appointments, which is honestly a lot of agent’s forte mine included. However, the paperwork, entering listings, and all that type C business, not our thing. There comes a point in every business where you reach the ceiling and you can either get some help to push right on through to grow your business or you become so inundated that your business spirals downward. The key is accomplishing any level of success is you have to want it to achieve it.

No one wants to give up control, especially the control freaks, but in this business, or any successful business, you have to. To get to where you want to be, you have to divvy by the reigns. Jeff used the perfect comparison of a doctor’s office. Do you want your surgeon to be handling billing, answering the phones, signing people in, and prepping for your surgery at the same time? No, you want him to be focused on you, the patient, and do what he does best which is performing the surgery. So why do we treat real estate any differently?

 Most agents get into this business because they love to help people, they’re great at sales and building those trustworthy relationships. Why is so important to have your hand in every aspect of your business instead of hiring someone to do that for you so you can focus on what YOU do best? Real estate isn’t complicated, it’s actually pretty easy. You simply have to go out and do it. Jeff was full of insightful nuggets including an AWESOME social media tip! Take listen and find out more!

Show Features

Here are some of the key takeaways you get from this episode.

  • How to Make Social Media Work For You
  • The Importance of Doing What You Do Best
  • The Value of Execution
  • Finding Your Own Stream of Prospects

Episode 80: Mitch Stephen | Failing Forward to Own 1000 Homes…

February 10, 2017

Mitch Stephen is a real estate investor, educator, and author of three books. I love his book entitled “My Life & 1,000 Houses: Failing Forward to Financial Freedom.” The term ‘failing forward’ is so true for all of us! We learn the most from our failures. We figure out what not to do, what doesn’t work for us personally, and how to do it better the next time. We are all striving to find our niche, the right track that will lead us to success. Mitch made an excellent point – so many people try to master every angle of this business from farms, to investments, to commercial real estate, or residential real estate, but you can’t have your hand in that many pots and expect not to get burned. You are much more likely to succeed if you find that ONE strategy that works the best for you, learn everything you can about it, and hit the ground the running.

For Mitch, that niche was owner financing. He shared his journey of failing as a landlord, but discovering the value and profit behind owner financing. He took a strategy he knew he liked and wanted to master, investedin a professional that was already succeeding at it, and learned everything he could so that he too could find success within his chosen niche.

There is always going to be someone that knows more than you or has already done what you are trying so desperately to accomplish. Instead of envying them, USE them! Take advantage of their knowledge! Invest in yourself by investing in them. Pay someone to help guide you. We are so busy trying to master every area of this business that we lose sight of the value of investing in our own strengths. Find out how to be like Mitch and chose a strategy, master it, and watch your business soar. It’s easier than you think. Take a listen and find out for yourself.

 

Show Features

Here are some of the key takeaways you get from this episode.

  • The Value of Failing Forward
  • How to Find Your Niche
  • The Ins & Outs of Owner Financing
  • Why You are More Likely to Succeed in a Strategy You Love

 

Show Links

Episode 79: Andrew Barrocas | Accountability = Success!

January 12, 2017

It was a pleasure having the CEO of MMS Management in New York City, Andrew Barrocas, as a guest on my podcast show! What an awesome way to start out the year 2017! The New Year signifies a clean slate. The chance to start fresh with new goals and aspirations for our businesses and our personal lives, but how do we reach those goals? How do we hold ourselves accountable?

As a prominently respected real estate authority in the city of New York, Andrew has sold over 5 billion dollars worth of real estate property during the course of his career. That’s quite the feat! So how did he do it?!? Andrew shared with us the value of having an accountability partner or coach. Someone that holds you accountable and ensures you are on the right track to COMPLETING your goals throughout the year. You don’t need someone that will give you the thumbs up and go about their day, but someone that is willing to challenge you and push you to do everything you set your mind out to do.

So often our big list of goals we want to accomplish at the start of the year ranges anywhere from weight loss, to more time spent at home with our children, or a dollar amount we want to hit in terms of commissions or sales. Andrew shares with us why so many of those goals fall through the cracks and what steps need to be taken in order to keep yourself on track, as well as, the kind of people you should surround yourself with that will only push you to be best you can be. Do you want to get to the end of 2017 KNOWING you reached every goal you set out to accomplish this year?? Take a listen to this episode and find out how to make that dream a reality!

 

Show Features

Here are some of the key takeaways you get from this episode.

  • The Value of an Accountability Coach
  • 3 Key Categories for Setting Goals
  • How to Measure Your Goals & Accomplishments
  • The Key to Success in Real Estate

Episode 77: Anita Dizon | Are You Bringing Value to Others?

November 9, 2016

I have been waiting a long time to chat with well sought-after real estate coach, Anita Dizon! We run in many of the same circles and I'm so glad we were able to get together for such a fun podcast chock-full of great nuggets! 

Do you ever notice home much better you feel after you help someone else? Anita shared how too often we are taught to chase the client, call them until they pick up, knock until they answer, but who actually finds pleasure in doing that?! Do YOU want to pick up the phone from someone trying to sell you something over and over and over again...No! We have to change that 'gimme' mindset and start giving BACK to our clients with value and trust. 

People want to work with the real estate agent that cares about them as individuals. Someone who cares about their wants, needs, and desire to find that perfect home. Just like Anita says, let's remind ourselves and our clients that we appreciate them as people by earning their business rather than expecting it. 

Show Features

Here are some of the key takeaways you get from this episode.

  • Typical Mistakes New Agents Can Make
  • The Importance of Bringing Value to Your Clients
  • 3 Key Elements That Help Feed Your Business
  • Why Giving to Your Clients Will Benefit Your Business

Show Links

 

Episode 76: Debra Trappen | Firing Up the Real Estate Industry

November 3, 2016
I cannot believe it took me this long to connect with speaker, author, and female powerhouse, Debra Trappen! She is setting the bar by FIRING UP our industry and igniting other women to stand up, find that brave soldier inside, and ignite change in our communities, our businesses, and the real estate industry as a whole. 
The majority of real estate agents are WOMEN and as women, we have SO much to offer this business in terms of perspective, leadership, and connections. We all have purpose and value in life and business, but until we find our niche, that thing that keeps us motivated and driven, we can’t fully connect with our client base or ourselves…and that’s the ultimate goal! We have to stop looking around the room and comparing ourselves to everyone else because, like with anything, we are all different people with our own version of success and THAT’S OKAY! 
I can’t begin to tell you how INSPIRED I felt after this podcast. We have to be sisters from different misters because everything I feel she said! Debra is out there making waves and motivating other women to do the same in the real estate industry and beyond. The world is missing that female perspective, but she is bringing it! As women, we become so consumed by our innate ability to do everything and be everything for everyone else that at some point we have to step back and say I’m going to do what’s best for ME so I can serve others as MY best self. 
If you’re ready to ignite your passion and find your purpose in life and business, which we all need to do, listen to this episode because no one knows how to fire up a crowd like this girl! 
Show Features
Here are some of the key takeaways from this episode. 
  • Personal Development Meets Business
  • The Importance of Finding Your 4 Core
  • Making Business About Connection Not Collection
  • Finding Your Purpose in Life & Business 

 

Show Links

• “Fire Up! Taking Your Life and Business to 11…” by Debra Trappen
• www.debratrappen.com


Episode 75: Brett Campbell | Are You Where You Want To Be In Life?

October 25, 2016

I had the most incredible conversation with founder and CEOof Fit International, Brett Campbell. I was so inspired by everything he isdoing with his life and what he stands for. He recently wrote a book called,“Right Now! Why Not You...And Why Not NOW?” where he not only helps youdiscover who you truly are, what you stand for, and how to go our execute thatmoving forward.

What great questions to start asking ourselves. Why not you?Why not now? Those questions fall into so many aspects of life including realestate. We all have dreams and desires for ourselves and our business, whetherit’s to sell more, make more, have more free time, hire help, build a team…thequestion remains, what’s stopping you? Money? Time? MAKE the time! Budget forthe money! Life is too short to not be living to our full potential. We allknow who we want to be; we have the ideal best version of ourselves inside ourheads, but we spend SO MUCH TIME scared to take the leap and actually BE thebest we can be.

I walked away from this conversation completely blown away.His positive driven attitude is not only phenomenal, but contagious!  Take a listen and I guarantee you’ll walkaway inspired to unleash your greatness and buy his book so you too can findout how to make YOUR best self a reality.

Show Features

Here are some of the key takeaways you get from thisepisode.

  • How to Reach Your Full Potential
  • 4 Areas We Must Develop as Humans
  • The Importance of Live to Your Fill Potential
  • The Difference Believing in Yourself Makes
Show Links



Episode 74: Nick Raithel | The Business Card No One Will Throw Away

October 13, 2016

What a great chat with the creator of the 7-Hour Book, Nick Raithel! Nick’s team is helping real estate agents all over the country get the recognition they deserve by assisting them develop their own professionally-published book in very little time. Who wouldn’t want to add the title ‘Author’ to their bio?!

Do you have brilliant ideas rolling around in your head? We all have years of experience, success, trials, and methods that have guided us through the ups and downs of the real estate industry. A book is your own personal real estate. Not only can it help your business survive, it can help it thrive.  What better way to leave behind your personal legacy than through your very own book?

Nick shares the value writing a book can bring to your business from lead development, to recognition, and ultimately giving you the chance to stand out within your niche and market area. So get to writing and I can’t wait to read everyone’s books!  

 

Show Features

Here are some of the key takeaways you get from this episode.

  • The Value in Finding Your Niche
  • How to Leave Behind a Credible Legacy
  • The Promotional Benefits of Writing Your Own Book
  • How Your Book Can Make Your Business Thrive
Show Links