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Listen to interviews with some of the top real estate and business leaders and professionals around with this podcast.

Episodes

What a great interview with the one and only, Nicole Solari! This mother of three is taking the real estate industry by storm! Along with her fantastic team, they are rising to the top as the number #1 team in their market and #42 in the world. Nicole has a special talent for teaching and passing on her wisdom and I absolutely LOVE that she shared some of it with us!

So many first time agents go into this industry looking for flexible hours, more time with family, and a substantial income that will allow them to support those ambitions. What they don’t realize is real estate is not easy; it takes a lot of work. But as Nicole shared, if you are willing to do the work, you will reap the benefits.

So where do you start? Many successful agents will tell you their sphere of influence and referrals play a big role in their success, but what if you don’t have a database full of past or prospective clients or excess cash to invest in online lead generation and marketing? For Nicole, she quickly discovered the value of hosting an open house.  She offered to hold open houses 4-5 times a week and built her database from potential buyers that walked through the door. The selling agent got a commission and she would gain a handful of leads, which ultimately led to her closing 38 transactions in her first year! WOW!

Success in real estate is possible, but having a few tips on where to start can be a game changer! The biggest difference will be your own perseverance and determination. Just like Nicole, you have to always keep your vision at the forefront of your mind and then hit the ground running. It will take work, but it’s not impossible! If you want to know learn more about where to start, how to train a successful team, and what a balanced professional and personal work life can look like than take a listen as Nicole shares some AWESOME tips that can take your own business to that next level of success!

Show Features

Here are some of the key takeaways from this episode.

  • The Simplest Way to Convert Prospects into Clients
  • The Value of Hard Work
  • The Importance of Making Real Estate Fun
  • How to Set Client Expectations
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It was such a treat having Rosalind (Roz) Booker on the show! Roz has made a name for herself by not only building a successful business for herself and her brokerage, but by being the real estate agent every client is looking for.

Communicating with your clients is of utmost in importance in this industry. So often we lose sight of why we got into real estate in the first place. Whether it was for the flexibility, to be your own boss, financial opportunities, or like Roz, to birth dreams and build legacies – our common goal was to help people make their dreams of buying or selling their own home a reality.

At some point, we all get caught up in the rat race of trying to hit a certain number of sales or break through that glass ceiling holding us back from the next level of success that we stop seeing our clients as people. Once you stop to see your clients as more than a transaction, that’s when you get to the heart of real estate and THAT’S where your business will truly shine.

Roz shared some amazing tips for how she continues to pour into her clients and other real estate agents on a daily basis and also how social media has been such a powerful tool for her to connect and bring her real estate platform straight to her target audience. Find out how you too can be the quality agent we all strive to be and everything our clients want and expect from a real estate agent. Take a listen!

 

Show Features

Here are some of the key takeaways from this episode. 

  • How to Communicate with Your Clients on Social Media
  • 3 Key Attributes Every Client Wants in a Real Estate Agent
  • The Value of Providing Optimal Service
  • The Importance of Being a Quality Agent
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What a great chat with real estate rock star, Nicole Mickle! As two women that have been in real estate for over 20 years, it was awesome getting to share our experiences and tricks we’ve learned over the years in this industry. One of the big differences we have both seen is the role social media has played in influencing the way we generate leads and how we use that to our advantage.

Social media is an AWESOME tool for promoting and advertising our business, ourselves, and our listings, but so often what we both hear real estate agents complaining about is how social media doesn’t work for them. It’s not that the platform isn’t working for you, you aren’t working IT! You can’t walk into a party and sit in the corner yet expect everyone to come talk to you! The same applies online. You have to ENGAGE with people in order to establish a connection that will lead you to a sale. As Nicole has proved, it IS possible to generate leads through social media, even Instagram! Nicole’s first Instagram lead was for a $600,000 property! Incredible!

Take a listen as Nicole shares some valuable tips for building a reputable reputation online, how to generate quality leads from your target audience, and the importance of establishing open communication with your leads turned clients that will not only land you that sale, but will keep them coming back for more!

Show Features

  • How to Generate Profitable Leads from Social Media
  • The Value of Knowing Your Target Audience
  • What Information is the Best Information to Share Online
  • The Importance of Relating to Your Clients
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I’m so excited to welcome Seth Price back to the show! He has made some impressive strides toward success in the year since we last had the honor of speaking. Now the author of “The Road to Recognition: The A-Z Guide To Personal Branding For Accelerating Your Professional Success In The Age Of Digital Media,” he shares some impactful nuggets from his book that will change the way you approach branding in your business.

When creating a brand that earns you recognition within your market you want to ensure you are viewed as a resource. So how do you make yourself valuable? Where do you start? You ask! Ask your colleagues and past clients what you are good at in this business and what value they believe you bring to the table. This can be a game changer when it comes to figuring out not only how you are perceived by those around you, but how you can best communicate your value. That perception IS your brand!

Instead of jumping into the deep end hoping to make millions by getting tons of leads, take the time beforehand to create a distinctive brand for yourself. Figure out what sets you apart in this industry, what your ideal client looks like, and use those answers as a toolset for learning how to better communicate your value. When you can articulate your perceived value your reputation and brand will attract the right kind of leads that you can not only serve better, but will generate repeat business and referrals. Take a listen and find out how you too can create a brand that best perceives who you are and what value you have to offer the real estate business.

Show Features

Here are some of the key takeaways from this episode.

  • The Value of Perception
  • Crafting the Right Kind of Brand
  • How to Generate a Following
  • The Impact of Design
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Another great episode about finding the right talent to help you reach the next level in your business! As a current administrator in the real estate industry, Margaret Smith has the best insight into what kind of direction a fantastic admin needs in order to help your business excel. She also shares some great tips on how to make that agent/admin relationship blossom as you navigate the tricky world of letting go of your everyday tasks and allowing someone else to take some of that unnecessary weight off your shoulders.

I don’t know about the rest of you, but for me, and most of the agents I know, letting go is a pretty tough concept. We tend to be control freaks and it’s difficult for us to hand over our responsibilities to someone else, especially in a business that we built ourselves and is so personal. However, it’s SO vital to our success! In order for any business to be successful, communication needs to be at the top of your priority list with everyone on your team whether they are sales people or administrative staff. It’s important to establish where your daily priorities lie and what goals you intend to accomplish that year.  

I cannot say it enough, without that extra help you are only holding your business back from breaking through that ceiling giving you the leverage you need to make your growing success in real estate a reality.  At the end of the day, you need to run your business like a business because one person cannot consistently or realistically keep up with the growing demands more clients entails without help. Take a listen to all Margaret has to offer. It’s always insightful to hear an insider’s perspective. I think we can all learn a lot about what our current admins may need from us to help them bring growth to our business and what some of us may need to be looking for in finding the right person to help us get there.

 

Show Features

Here are some of the key takeaways from this episode.

  • The Value of Letting Go
  • How to Find the Right Talent to Help Your Business Grow
  • The Importance of Implementing Systems & Operations into Your Business
  • How to Establish Good Communication with Your Team
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What an amazing conversation with powerhouse sales expert, Jennifer Diepstraten. Jennifer took her expertise and experience in sales and started her own coaching business where she helps entrepreneurs grow and improve their personal businesses.

Have you ever thought about charging more money for your services? What stops you? As Jennifer shared, most of her clients start to internally question their personal value, they worry no one will pay the higher price, and they ultimately fear the amount of business they will lose if they raise their rates. In reality, WE are the ones who are uncomfortable with the higher price, not the clients. Some people will not be able to afford us, but the reality is, that’s already true of our current rate. It is the confidence we have in ourselves, our expertise, and our value that needs to change because once we do that, the right clients will come and they WILL pay.

There is so much that goes into selling ourselves, our product, and our business. Real estate is personal and selling something personal always makes the sale aspect more difficult. If you try to help everyone that can’t afford you, it will no longer be a business, it’ll be a hobby. You have to not only have the confidence to ask for the rate you deserve, but know how to properly communicate that price with prospective clients. Changing our mindsets and being confident in who we are and what we bring to the table as professionals in our field will allow our businesses to grow in the best way possible. Find out how you can take your confidence and sales to the next level from the sales Rockstar herself!

 

Show Features

Here are some of the key takeaways from this episode.

  • Two Key Components of Making a Sale
  • How to Improve Your Own Value
  • The Importance of Communication in Sales
  • Why Confidence Leads to Success
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Another GREAT podcast episode with the one and only, Steve Jolly! Since we last spoke in 2016, he has taken his business to bigger and better heights. Now an author of the book, “Kill Cold Calls: How to Generate a Six-Figure Income like Direct Marketing Legends without Cold Calls,” is an incredible read and worth every penny.  His insight into tackling the marketing aspect of our business without having to make those awful, awkward, and dread-worthy cold calls while still bringing in substantial and profitable leads is brilliant!

So how do you go about getting that phone to ring without making outbound calls? It sounds impossible, but it’s actually pretty simple. Not only does Steve share how to get that phone to ring, but he tells us how to get the people you WANT to work with to call you. He breaks down his process from beginning to end and even gives us his own secrets for generating those 5 Star Prospects - the people you not only want to work with, but are ready to buy/sell right now.

Our industry as a whole has a LONG way to go when it comes to marketing, but what’s great about technology is that there are SO many marketing tools at our fingertips we just need to put on our marketing hats and figure out how to make the most of them. Whether it’s the hunt for 5 star prospects or building relationships that lead to a dialogue about real estate, we have to make the effort to market ourselves without calling strangers. There ARE other options! If Steve and I can do it, you can too! Take a listen to this podcast to learn how you too can say goodbye to cold calls and hello to profitable relationships!

Show Features

Here are some of the key takeaways you get from this episode.

  • How to Generate 5 Star Prospects
  • The End of Cold Calls
  • 3 Keys to Building Profitable Client Relationships 
  • The Value of a Great Headline

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There is so much to learn about social media. Its role in our business and personal lives has grown so rapidly in the last few years that it’s hard to know where to start or how to grow your business online. That’s where the award winning marketer, author, and Chief Marketing Officer for Post Planner, Rebekah Radice comes in to shed some light on the best strategies for visual and social marketing.

Thanks to social media, you not only have a great space to connect with a wider scope of people at one time, but you have the opportunity to virtually be face to face with them. Live videos and recordings have only increased since Facebook Live came out and as Rebekah said, it will only continue to grow in how we use it for business. Speaking to a large scale of people at once with Facebook Live is beneficial, but are you speaking to the RIGHT people? There is so much value in knowing your target audience. When someone can cater to what it is you as a consumer fears, needs, and wants you become the perfect resource for everything that audience is looking for.

So how do you know who your target audience is and how do you engage with them? Rebekah shared some AMAZING tips for discovering the answer to those two pivotal questions. She explains how to figure out what kind of content your audience is looking for, how to speak to them, how to help them find you, and how to maintain consistency once you establish that following.

Finding the perfect marketing strategy, figuring out what type of content to share, and how to engage with your audience are some of the biggest challenges we face when approaching social media and visual marketing, but the answers are right in front of you simply aren’t asking the right questions. Want the answers? Take a listen and jump start your journey with the perfect marketing strategy for building and maintaining client relationships.

Show Features

Here are some of the key takeaways you get from this episode.

  • 3 Key Points for Marketing Strategies
  • The Value of Knowing Your Audience
  • How to Build Relevant Content
  • The Direction Marketing is Headed & How to Get There

Show Links

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What a pleasure speaking with this week’s guest, Jeff Lobb! As a real estate coach, founder and CEO of SparkTank Media, a growth strategy company that focuses on technology, sales, and marketing for real estate, mortgage, and title industries, Jeff touched on some of the problems agents face that is keeping them from achieving that next level and as a fellow coach, I couldn’t agree with him more.

So much of our day, as agents, is trying to do it all ourselves. There are only so many hours in the day and never enough time to do it all. We all know that’s not physically possible yet we can’t swallow our pride long enough to ask for help. As Jeff puts it, you need to spend at least 80% of your day doing what YOU do best. For him, that’s sales. One of his strengths is sales or listing appointments, which is honestly a lot of agent’s forte mine included. However, the paperwork, entering listings, and all that type C business, not our thing. There comes a point in every business where you reach the ceiling and you can either get some help to push right on through to grow your business or you become so inundated that your business spirals downward. The key is accomplishing any level of success is you have to want it to achieve it.

No one wants to give up control, especially the control freaks, but in this business, or any successful business, you have to. To get to where you want to be, you have to divvy by the reigns. Jeff used the perfect comparison of a doctor’s office. Do you want your surgeon to be handling billing, answering the phones, signing people in, and prepping for your surgery at the same time? No, you want him to be focused on you, the patient, and do what he does best which is performing the surgery. So why do we treat real estate any differently?

 Most agents get into this business because they love to help people, they’re great at sales and building those trustworthy relationships. Why is so important to have your hand in every aspect of your business instead of hiring someone to do that for you so you can focus on what YOU do best? Real estate isn’t complicated, it’s actually pretty easy. You simply have to go out and do it. Jeff was full of insightful nuggets including an AWESOME social media tip! Take listen and find out more!

Show Features

Here are some of the key takeaways you get from this episode.

  • How to Make Social Media Work For You
  • The Importance of Doing What You Do Best
  • The Value of Execution
  • Finding Your Own Stream of Prospects
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What an honor to have the founder of eXp Realty and CEO of eXp World Holdings Inc., Glenn Sanford as a guest on our show! Glenn’s business looks nothing like anything in the real estate industry today. His CLOUD based company is soaring in terms of how effective, efficient, and beneficial it is for everyone that joins. An agent owned business that distributes equity to productive agent owners is the first of its kind, but there is no question that it is already flying on the wings of success.

Glenn started his business with the desire to bring value to agents and brokers alike. He franchised a business model that pulled people in and focused on funnel marketing. The success he is experiencing far exceeds that of a bricks & mortar within a local community because of the depths of talent that is virtually available to him at any given time. Being able to connect and work with leadership from anywhere at any time is invaluable!

So let me ask you this, “How can we eliminate the physical real estate office?” Simple, how many of you spend your whole day sitting in the office in the first place? Not many. 95% of our business can be conducted virtually so why couldn’t that include our office? The only aspect of our business that remains local is our client relationships. Real estate is not about having your own office, it’s about having relationships with clients that matter and are based on trust.

Clients want someone reliable that helps them achieve what they have already set out to do, which is buy or sell their home. Glenn said it best, “It’s not about selling them A home, real estate is about helping clients choose the RIGHT home and helping them through that process of making that home their own. “ It’s a powerful statement that applies to the real estate industry as a whole. Take a listen to hear even more thought provoking concepts shared by Glenn that may very well change the way you approach business and ultimately how you succeed.

 

Show Features

Here are some key takeaways from this episode.

  • The Importance of Reliability
  • The Value of Client Relationships
  • How & When to Handle an Objection
  • The Effectiveness of an Agent Owned Brokerage
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