Episode 94: Irene Hammond | Making a Niche Work For You
It was so fun having long time realtor and author of the book, “Retirement Isn’t Boring When You Live in an Active Adult Community,” Irene Hammond on the show! She shared some fantastic insight into her real estate specialty, the over 55 communities, and why it has been proven so profitable for her.
Finding a niche can be so beneficial within the real estate industry. It not only sets you apart, but makes you recognizable for buyers and referrals. When you have a specialty that you have truly dug your heels into, learned everything you can about it, and made it known that you are the expert it makes marketing to your desired cliental that much simpler. Irene found her niche within active adult communities during a time that they were only beginning to take form and no one had really dove into this specialty. 15 years later, she has accumulated so much knowledge and experience within her niche that she was able to write a book!
I think for most of us the common misperception of retirement communities is the idea that it would be boring, when in reality they are probably more active socially than we are! From travel, activities, and constant interaction with friends and neighbors within your same walk of life, these seniors find themselves busier than ever before! Ultimately, this purchase not only means a new home, but signifies a new lifestyle. This type of relocation comes at a time in your life when you are no longer moving with your family in mind…you are LIVING with yourself and your own interests in mind! That’s the dream!
In her book, Irene answers all the questions she typically receives from buyers and also gives all the basic information an agent would need in order to better serve their 55+ clients. It is the perfect resource! I highly recommend you give her book a read and this podcast a listen so you too can find out how to better serve your clients and possibly yourself one day!
Here are some of the key takeaways from this episode.
- The Value of Finding Your Niche
- Why 55+ Communities Have Easy Transactions
- How to Make Clients Come to You
- The Importance of Catering Your Business to Your Strengths