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95Episodes
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Listen to interviews with some of the top real estate and business leaders and professionals around with this podcast.

Episodes

What a great chat with real estate rock star, Nicole Mickle! As two women that have been in real estate for over 20 years, it was awesome getting to share our experiences and tricks we’ve learned over the years in this industry. One of the big differences we have both seen is the role social media has played in influencing the way we generate leads and how we use that to our advantage.

Social media is an AWESOME tool for promoting and advertising our business, ourselves, and our listings, but so often what we both hear real estate agents complaining about is how social media doesn’t work for them. It’s not that the platform isn’t working for you, you aren’t working IT! You can’t walk into a party and sit in the corner yet expect everyone to come talk to you! The same applies online. You have to ENGAGE with people in order to establish a connection that will lead you to a sale. As Nicole has proved, it IS possible to generate leads through social media, even Instagram! Nicole’s first Instagram lead was for a $600,000 property! Incredible!

Take a listen as Nicole shares some valuable tips for building a reputable reputation online, how to generate quality leads from your target audience, and the importance of establishing open communication with your leads turned clients that will not only land you that sale, but will keep them coming back for more!

Show Features

  • How to Generate Profitable Leads from Social Media
  • The Value of Knowing Your Target Audience
  • What Information is the Best Information to Share Online
  • The Importance of Relating to Your Clients
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It was so great having Linzee Ciprani, the founder of Ciprani Consulting - a recruiting and training company specializing in real estate, on my show! This company has big dreams for the real estate world and I have no doubt Linzee help will make those dreams a reality!

When it comes to building a great team, where do you start? So often we hire people for the wrong reasons – they’re family, they need a job, they’re your best friend…but we forget that this isn’t about what someone else needs, but what your business needs to succeed. What we need for our real estate team and business is amazing talent that not only will get the job done and do it well, but will be the right fit for us. In reality, who has time for that?!?! That’s where Linzee steps in. They help train agents, ISA, and admin by coming along side them to help implement systems and operations that not only make their transition flawless, but any hire thereafter. What a dream!

Knowing your team is so important. From an admin to a real estate agent, you have to find the people that not only work the best with you, but are the best fit for their position. Take the time to get to know personalities, because when you truly get to know someone, you’ll make the right hire. Linzee said it best, “Be slow to hire and quick to fire.” Finding that right person will make the wait worth it!

Need some more guidance on how to find the right talent to take your business to that next level? Take a listen to get more tips from an expert and be sure to leave us some feedback; we’d love to hear from you!

 

Show Features

Here are some of the key takeaways from this episode.

  • How to Find and Hire the Right Talent
  • Make Knowing Your Team's Personalities a Priority
  • The Importance of Failing Forward
  • The Value of Implementing a CRM That Works
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I want to welcome back Desiree Patno to the show! This woman is on FIRE when it comes to making a place for women at the table in the real estate industry. Her drive to raise the number of opportunities available to women, the number of women at the top, and tremendously increase the number of female homeowners is inspiring. As the CEO & founder of NAWRB, The National Association of Women in Real Estate Businesses, she is making a difference for women in business everywhere.  

65% of real estate agents are women, yet most of the leadership in this industry consists of men. We need to start connecting with one another so we can improve our company culture for both men and women in real estate. If we take the time to understand what men go through and men take the time to understand what women go through in this business, we can find common ground to connect and make a real difference in this industry.

Women have so much to offer and we usually offer it while juggling a million other things at the same time! I want to see more women in leadership, more women at the board room table, and more importantly, more women believing in themselves and aspiring to become homeowners. It is possible, the resources are out there, and Desiree is playing such a pivotal role in making sure all women have the opportunities they need to make those dreams a reality. Take a listen and let’s come together to bring as much awareness to this movement as possible!

Show Features

Here are some of the key takeaways from this episode.

  • The Value of Time
  • Building Connections That Make a Difference
  • How to Female Home Ownership
  • The Importance of Believing in Yourself
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I’m so excited to welcome Seth Price back to the show! He has made some impressive strides toward success in the year since we last had the honor of speaking. Now the author of “The Road to Recognition: The A-Z Guide To Personal Branding For Accelerating Your Professional Success In The Age Of Digital Media,” he shares some impactful nuggets from his book that will change the way you approach branding in your business.

When creating a brand that earns you recognition within your market you want to ensure you are viewed as a resource. So how do you make yourself valuable? Where do you start? You ask! Ask your colleagues and past clients what you are good at in this business and what value they believe you bring to the table. This can be a game changer when it comes to figuring out not only how you are perceived by those around you, but how you can best communicate your value. That perception IS your brand!

Instead of jumping into the deep end hoping to make millions by getting tons of leads, take the time beforehand to create a distinctive brand for yourself. Figure out what sets you apart in this industry, what your ideal client looks like, and use those answers as a toolset for learning how to better communicate your value. When you can articulate your perceived value your reputation and brand will attract the right kind of leads that you can not only serve better, but will generate repeat business and referrals. Take a listen and find out how you too can create a brand that best perceives who you are and what value you have to offer the real estate business.

Show Features

Here are some of the key takeaways from this episode.

  • The Value of Perception
  • Crafting the Right Kind of Brand
  • How to Generate a Following
  • The Impact of Design
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What a blast I had chatting with CEO of Your Realty Leverage, Brindley Tucker! She is such a kick! Her passion for life along with training, coaching, and hiring the right people to help you increase your productivity as you grow your business in real estate, mirrored everything I believe to be important when shooting for that next level.

Brindley hears one of two things when realtors discuss hiring an admin – I don’t have time to find help or I can’t afford to find help. You have to MAKE the time or your business will never grow. It is impossible to do everything yourself, you’re not a machine. Believe it or not, there are people in the world, unlike most of us real estate agents, that LOVE paperwork and entering listings. They love tasks, details, and all the day-to-day nuances that we don’t have the patience for, that drive us crazy! Hire those people! Find the person that compliments you, not the one that’s exactly like you. Your business only needs one you!

We all need someone that will fill in where we fall behind, but it won’t happen overnight. If you want someone to invest in your business, you need to invest in them first. TRAIN them! Help them grow so that they can help your business grow allowing you to do what you do best – sell homes!

I could go on and on about how amazing and valuable the tips Brindley shared with us today are, but I think it’d be much more beneficial if you took a listen for yourself. I cannot explain what a game changer having someone there to pick up the slack and keep your business running makes. Take the advice, use it, and watch what a difference a little leverage can make in your business.  

Show Features

Here are some of the key takeaways from this episode.

  • Two Key Motivators in Business
  • The Value of Hiring Help
  • When to Hire Leverage
  • How to Recruit the Right Talent for Your Business

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Another GREAT podcast episode with the one and only, Steve Jolly! Since we last spoke in 2016, he has taken his business to bigger and better heights. Now an author of the book, “Kill Cold Calls: How to Generate a Six-Figure Income like Direct Marketing Legends without Cold Calls,” is an incredible read and worth every penny.  His insight into tackling the marketing aspect of our business without having to make those awful, awkward, and dread-worthy cold calls while still bringing in substantial and profitable leads is brilliant!

So how do you go about getting that phone to ring without making outbound calls? It sounds impossible, but it’s actually pretty simple. Not only does Steve share how to get that phone to ring, but he tells us how to get the people you WANT to work with to call you. He breaks down his process from beginning to end and even gives us his own secrets for generating those 5 Star Prospects - the people you not only want to work with, but are ready to buy/sell right now.

Our industry as a whole has a LONG way to go when it comes to marketing, but what’s great about technology is that there are SO many marketing tools at our fingertips we just need to put on our marketing hats and figure out how to make the most of them. Whether it’s the hunt for 5 star prospects or building relationships that lead to a dialogue about real estate, we have to make the effort to market ourselves without calling strangers. There ARE other options! If Steve and I can do it, you can too! Take a listen to this podcast to learn how you too can say goodbye to cold calls and hello to profitable relationships!

Show Features

Here are some of the key takeaways you get from this episode.

  • How to Generate 5 Star Prospects
  • The End of Cold Calls
  • 3 Keys to Building Profitable Client Relationships 
  • The Value of a Great Headline

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There is so much to learn about social media. Its role in our business and personal lives has grown so rapidly in the last few years that it’s hard to know where to start or how to grow your business online. That’s where the award winning marketer, author, and Chief Marketing Officer for Post Planner, Rebekah Radice comes in to shed some light on the best strategies for visual and social marketing.

Thanks to social media, you not only have a great space to connect with a wider scope of people at one time, but you have the opportunity to virtually be face to face with them. Live videos and recordings have only increased since Facebook Live came out and as Rebekah said, it will only continue to grow in how we use it for business. Speaking to a large scale of people at once with Facebook Live is beneficial, but are you speaking to the RIGHT people? There is so much value in knowing your target audience. When someone can cater to what it is you as a consumer fears, needs, and wants you become the perfect resource for everything that audience is looking for.

So how do you know who your target audience is and how do you engage with them? Rebekah shared some AMAZING tips for discovering the answer to those two pivotal questions. She explains how to figure out what kind of content your audience is looking for, how to speak to them, how to help them find you, and how to maintain consistency once you establish that following.

Finding the perfect marketing strategy, figuring out what type of content to share, and how to engage with your audience are some of the biggest challenges we face when approaching social media and visual marketing, but the answers are right in front of you simply aren’t asking the right questions. Want the answers? Take a listen and jump start your journey with the perfect marketing strategy for building and maintaining client relationships.

Show Features

Here are some of the key takeaways you get from this episode.

  • 3 Key Points for Marketing Strategies
  • The Value of Knowing Your Audience
  • How to Build Relevant Content
  • The Direction Marketing is Headed & How to Get There

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What a pleasure speaking with this week’s guest, Jeff Lobb! As a real estate coach, founder and CEO of SparkTank Media, a growth strategy company that focuses on technology, sales, and marketing for real estate, mortgage, and title industries, Jeff touched on some of the problems agents face that is keeping them from achieving that next level and as a fellow coach, I couldn’t agree with him more.

So much of our day, as agents, is trying to do it all ourselves. There are only so many hours in the day and never enough time to do it all. We all know that’s not physically possible yet we can’t swallow our pride long enough to ask for help. As Jeff puts it, you need to spend at least 80% of your day doing what YOU do best. For him, that’s sales. One of his strengths is sales or listing appointments, which is honestly a lot of agent’s forte mine included. However, the paperwork, entering listings, and all that type C business, not our thing. There comes a point in every business where you reach the ceiling and you can either get some help to push right on through to grow your business or you become so inundated that your business spirals downward. The key is accomplishing any level of success is you have to want it to achieve it.

No one wants to give up control, especially the control freaks, but in this business, or any successful business, you have to. To get to where you want to be, you have to divvy by the reigns. Jeff used the perfect comparison of a doctor’s office. Do you want your surgeon to be handling billing, answering the phones, signing people in, and prepping for your surgery at the same time? No, you want him to be focused on you, the patient, and do what he does best which is performing the surgery. So why do we treat real estate any differently?

 Most agents get into this business because they love to help people, they’re great at sales and building those trustworthy relationships. Why is so important to have your hand in every aspect of your business instead of hiring someone to do that for you so you can focus on what YOU do best? Real estate isn’t complicated, it’s actually pretty easy. You simply have to go out and do it. Jeff was full of insightful nuggets including an AWESOME social media tip! Take listen and find out more!

Show Features

Here are some of the key takeaways you get from this episode.

  • How to Make Social Media Work For You
  • The Importance of Doing What You Do Best
  • The Value of Execution
  • Finding Your Own Stream of Prospects
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What do you get when you put three Italian real estate agents on the phone? A loud, passionate conversation where we all spill out AWESOME information at the same time! It was so fun chatting with multi-family investing experts Jake & Gino! These guys are kicking a** and taking names in the commercial real estate world!

If you’re like me, I wouldn’t even know where to begin when it comes to multi-family investing. They shared with me the framework for getting started, where money and skill set come into play, and the importance of finding the right deal.  Ultimately, if you want to get into the commercial game, the best thing you can do is start. Push yourself to find that deal, develop those relationships with commercial brokerages, and figure it out. The more you try the more you learn.

We have to stop telling ourselves, from investments to loans, from commercial to residential real estate that we’ll never move forward because we don’t know how to do something therefore we CAN’T do it. You may not know how to do something NOW, but you can ALWAYS learn. Take a listen, we packed this podcast full of such great information you’ll definitely want to grab that notepad and take some notes!  


Show Features

Here are some of the key takeaways you get from this episode.

  • Being Successful in Your Own Niche
  • Why Education is Key
  • The Importance of Doing Your Due Diligence
  • How to Look at Problems as Opportunities 

 

Show Links

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Where do I begin with this episode?! George Cuevas, the big, bad marketing expert himself, shared SO much insight into our industry today. From the way technology has completely changed the game for us, to the importance of recognizing ourselves as entrepreneurs in this business.

He shares the biggest question facing our industry today – How do we deliver value to buyers and sellers? We are so focused on lead generation and getting that next listing, we don’t realize that leads are not the problem. Communication, effort, and valuing ourselves as realtors will be what makes or breaks that sale.

Everything we do shapes the way we are viewed as realtors from iPhone MLS photos to the amount of preparation put into a listing presentation. How can we expect the consumer to value our knowledge if we don’t value ourselves first?

Want some answers to these questions? Take a listen and find out more.

 

Show Features

Here are some of the key takeaways you get from this episode.

·        The Ins & Outs of Social Media

·        Building Your Business Around the Value Offered

·        The Disruption Facing Our Industry Today & How to Change It

·        What Buyer/Sellers Are Looking For In a Realtor 


Show Links: 

http://agentredefined.com/ 

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